What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
July 1, 2026
LinkedIn has introduced new discovery analytics for personal profiles, plus Meta extends purchase attribution windows, and more.
Hollie Warner
For self-made founders running established, values-led brands, the greatest obstacle to scaling isn’t a lack of ideas—it’s the reluctance to delegate creative control. True marketing delegation isn’t about hand-off abandonment; it is about building a systemised ecosystem that mirrors your brand identity. By transferring daily execution to an experienced agency partner, you transition from an operational bottleneck to a purposeful leader, unlocking predictable lead flow and sustainable revenue growth.
May 18, 2026
Hayley Peters
author:
May 18, 2026
Hayley Peters
Meta simplifies ads with AI‑powered Pixel and one‑click Conversions API; plus Google Vids offers free AI video generation and more.
April 27, 2026
Hayley Peters
April 2, 2026
March’s Digital Updates reveal how AI search and social platforms are reshaping marketing. Here is what it means for your business.
Abby Dalziel
The top digital updates service-based businesses need this February, including AI discoverability shifts and the new Instants feature on Instagram.
February 26, 2026
Abby Dalziel
author:
February 26, 2026
Abby Dalziel
The top digital updates service-based businesses need this January, including Meta’s AI lead upgrades and Google’s call ads shift.
February 2, 2026
Abby Dalziel
The New Instagram Playbook
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