Marketing shouldn’t feel like guesswork.
You don’t need a hundred templates. You need a strategy that’s tailored, actionable, and built around your business—not someone else’s highlight reel.
That’s where the Digital Marketing Playbook comes in.
Less overwhelm. More results.
This isn’t another generic plan or plug-and-play PDF.
It’s a bespoke marketing strategy designed to help service-based brands (like yours) finally stop spinning their wheels and start seeing real, repeatable results.
We dive deep into your business, your goals, and your audience—then give you a clear, achievable path forward. One that feels as good as it performs.
💡 This is for you if…
You’re juggling a million marketing ideas—but don’t know which ones will actually move the needle.
You’re tired of duct-taping free advice together and hoping it works.
You want a plan that’s not just strategic—but sustainable.
And you’re ready for expert support that feels more like a trusted partner than a hard sell.
What’s inside the Playbook?
💘 A strategy session with the team (no fluff, all impact)
💘 A social media audit (2 platforms of your choice)
💘 Website, SEO + Google Analytics review (even if yours is still basic—we got you)
💘 SWOT analysis, industry trends & key market segments
💘 A mapped-out customer journey + funnel tailored to your brand
💘 Email marketing + paid ads strategy (if relevant)
💘 Budget + 6–12 month timeline
💘 BONUS: A virtual follow-up chat to workshop anything you’re still unsure about. And if you'd like to hand any parts of it over for our team to manage for you? We'll provide you with an easy quote to accept and we'll get started!
Digital Marketing Playbook
Kick your goals step-by-step
$4990 AUD + GST ONE TIME PAYMENT (lay-by available)
You might be posting content to your businesses social media accounts, and implementing every latest tactic that you’ve read about online, but without a plan in place that actually takes into account your business goals, you very well could just be wasting your time and money.
Every business needs a great digital marketing plan to get started. Our Digital Marketing Playbook will audit what you’ve been doing, provide suggestions to improve, and share a strategy to guide you over the next 12 months.
Digital Marketing Playbook
Step 1: Option 1 (the best option)
See Inclusions →
✓ A Strategy Session with the team to get clear on your goals, upcoming campaigns or launches, audience and messaging.
✓ An audit of two social media platforms of your choice (bio, layout, hashtags, follower growth, content & image choice recommendations)
✓ Website suggestions – we’ll evaluate your Google Analytics & your website to see if you can improve your customer experience which will aim to improve conversions
Don't have these yet? Don't sweat. We gotchu. We'll give you an in depth guide to follow to get set up for success.
✓ An in-depth SWOT analysis
✓ An industry update, as well as potential untapped markets
✓ Your business’s key market segments
✓ Competitor comparison analysis
✓ Overall business goals breakdown with complementary marketing goals
✓ A mapped-out digital marketing funnel, so you can see how everything contributes to the big picture
✓ A full breakdown of which digital marketing tactics can help you reach your goals
✓ A social media content guide (packed with tips & tricks tailored specifically for your business)
✓ Email marketing strategy (including best practice and recommendations to get you selling in your sleep)
✓ Paid Ads strategy (if we think you could be investing in reaching more of your ideal customers)
✓ A proposed budget breakdown
✓ And a timeline to guide you along the path for the next 6-12 months
PLUS you get a BONUS virtual follow up chat with us to pick our brains about any areas you might need some extra help on.
In this highly actionable plan that's ready for you to explore by yourself, we'll also provide you with a quote for us to do it for you at the end if you decide you still need a little help later down the track!
Our Digital Marketing
Playbook includes:
Back to Digital Marketing Playbook →
Our expert team will:
- Review your existing customer journey, and identify the gaps where you're losing sales.
- Rebuild your funnel in a way that feels good and works hard
- Ensure your strategy is realistic for your brand, your customer's needs, your business model, and the resources you're working with.
- Outline your core target market segments, positioning and point of difference, so you know exactly who you are talking to and what to say.
- Translate goals into actual steps
- Map out the marketing tactics you need to hit those goals (and ignore the irrelevant ones that are wasting your time) with step-by-step instructions to implement them yourself.
MIKI JEWELLERY DESIGNS
“Nicola and I just wanted to say we are so HAPPY we found you and invested in the playbook and also having one on one time with the ads. Online orders have sky rocketed and we have doubled what we did last year’s months and we haven’t even implemented all of the playbook… We truly believe MiKi is just going to keep on growing but we can’t thank you enough for everything you’ve helped us with!”
Ariana Longmore
Online orders have sky rocketed
Tailored Real Estate
Katy is a star! These girls have truly helped my business. Their knowledge and product is amazing. So grateful to have crossed paths.
Kelly
Katy is a star!
These women are absolutely amazing. They took so much care with my brand and came up with a content plan that is clear and actionable. They are so generous with their time and super helpful, friendly and supportive, not to mention so enthusiastic about working with their clients. I can't recommend them highly enough. Thank you!
Jamal
These woman are absolutely amazing!
Knowledge Academy
OMD's efforts and service were outstanding and made my loathed business audit a joy. From the little details to the grander picture, I feel confident and empowered with my personalised strategy and knowing that I have these ladies in my corner.
Vanessa Wallace
I feel confident and empowered
Artfolk
Beauty Eductor
I just had my first coaching call with the team at Oh My Digital. I had no idea what to expect but wow!! The level of detail Katy went into in that hour was incredible. I have walked away with a huge action list and look forward to working with the team in 2024. Thank you
Aoife Marie
The level of detail Katy went into in that hour was incredible.
Foundd Legal
I recently worked with the fabulous people at Oh My Digital for a reels recording session. I can't say I'm comfortable in front of a camera but they made the whole experience so easy and I'm very happy with the results. They were professional and efficient, quickly understanding the style and message I wanted to convey. The final reels were exactly what I needed for my socials: engaging, on-brand, and ready to post. I highly recommend their services if you’re looking to enhance your social media presence with quality video content.
Riz
The final reels were exactly what I needed for my socials: engaging, on-brand, and ready to post.
