Marketing shouldn’t feel like guesswork.
You don’t need a hundred templates. You need a strategy that’s tailored, actionable, and built around your business—not someone else’s highlight reel.
That’s where the Digital Marketing Playbook comes in.
Less overwhelm. More results.
Every great brand deserves a marketing plan that feels as good as it performs. The Playbook is where we co-create that vision together — your personalised roadmap to growth, clarity and confidence, crafted by our strategy dream team and brought to life by yours.
If you’ve got capable hands in-house but need expert eyes on the big picture, this is your perfect match. We’ll handle the deep strategy work — audience mapping, funnel design, positioning and goals - while your team implements with purpose and precision.
Think of it as your marketing compass: you stay in control, we make sure you’re heading in the right direction.
💞 What’s inside your Playbook:
💖 Strategy Session with your dream team
Meet your Account Manager, Digital Manager and Digital Coordinator — your new marketing besties. Together, we’ll dig into your brand, goals, audience and vision, setting the tone for a partnership built on honesty and alignment.
💖 Onboarding & Tracking Review
Before we even touch tactics, we make sure your data is reliable and your reporting makes sense. You’ll walk away knowing exactly how to measure success (and brag about it later).
💖 Social & Website Audit
We’ll review two social platforms and your website to uncover quick wins, creative opportunities and conversion tweaks that make a real difference.
💖 Tailored SWOT & Competitor Analysis
We’ll highlight your strengths, blind spots and standout opportunities so your brand shines brighter than the rest.
💖 Audience & Messaging Deep Dive
We’ll map out your key audience segments, their emotional triggers, and the stories that make them fall in love with your brand (and stay loyal for life).
💖 Funnel Map & Tactical Roadmap
A clear, visual guide connecting every touchpoint - from your social posts to your email list - so your team always knows where each effort fits in the bigger picture.
💖 12-Month Timeline & Budget Blueprint
Your very own year-long game plan — realistic, flexible, and designed for steady, sustainable growth without burnout.
💘 Email marketing + paid ads strategy (if relevant)
💘 Budget + 6–12 month timeline
💘 BONUS:💖 1:1 Handover Session
A virtual follow-up chat to workshop anything you’re still unsure about. Once your Playbook is ready, we’ll walk your team through it together. You’ll leave feeling clear, confident and excited - not confused or overwhelmed. And if you'd like to hand any parts of it over for our team to manage for you? We'll provide you with an easy quote to accept and we'll get started!
Digital Marketing Playbook
Kick your goals step-by-step
$5,500 AUD + GST ONE TIME PAYMENT (lay-by available)
You might be posting content to your businesses social media accounts, and implementing every latest tactic that you’ve read about online, but without a plan in place that actually takes into account your business goals, you very well could just be wasting your time and money.
Every business needs a great digital marketing plan to get started. Our Digital Marketing Playbook will audit what you’ve been doing, provide suggestions to improve, and share a strategy to guide you over the next 12 months.
Digital Marketing Playbook
Step 1: Option 1 (the best option)
See Inclusions →
✓ A Strategy Session with the team to get clear on your goals, upcoming campaigns or launches, audience and messaging.
✓ An audit of two social media platforms of your choice (bio, layout, hashtags, follower growth, content & image choice recommendations)
✓ Website suggestions – we’ll evaluate your Google Analytics & your website to see if you can improve your customer experience which will aim to improve conversions
Don't have these yet? Don't sweat. We gotchu. We'll give you an in depth guide to follow to get set up for success.
✓ An in-depth SWOT analysis
✓ An industry update, as well as potential untapped markets
✓ Your business’s key market segments
✓ Competitor comparison analysis
✓ Overall business goals breakdown with complementary marketing goals
✓ A mapped-out digital marketing funnel, so you can see how everything contributes to the big picture
✓ A full breakdown of which digital marketing tactics can help you reach your goals
✓ A social media content guide (packed with tips & tricks tailored specifically for your business)
✓ Email marketing strategy (including best practice and recommendations to get you selling in your sleep)
✓ Paid Ads strategy (if we think you could be investing in reaching more of your ideal customers)
✓ A proposed budget breakdown
✓ And a timeline to guide you along the path for the next 6-12 months
PLUS you get a BONUS virtual follow up chat with us to pick our brains about any areas you might need some extra help on.
In this highly actionable plan that's ready for you to explore by yourself, we'll also provide you with a quote for us to do it for you at the end if you decide you still need a little help later down the track!
Our Digital Marketing
Playbook includes:
Back to Digital Marketing Playbook →
Our expert team will:
- Review your existing customer journey, and identify the gaps where you're losing sales.
- Rebuild your funnel in a way that feels good and works hard
- Ensure your strategy is realistic for your brand, your customer's needs, your business model, and the resources you're working with.
- Outline your core target market segments, positioning and point of difference, so you know exactly who you are talking to and what to say.
- Translate goals into actual steps
- Map out the marketing tactics you need to hit those goals (and ignore the irrelevant ones that are wasting your time) with step-by-step instructions to implement them yourself.
Amy Sanders-Robbins
"OMD have been an incredible partner in our business growth at Bespoke Family Lawyers. The team is energetic, motivated, and deeply committed to helping us achieve our goals. They’ve been highly responsive, agile, and adaptive—always open to feedback and quick to implement changes that enhance results. What sets OMD apart is their ability to provide strategic guidance paired with clear, actionable steps. Their proactive approach ensures our digital marketing efforts are always aligned with our broader business objectives. Since working with OMD, we’ve seen a significant increase in ROI and have been able to reach and support more of our ideal clients through their separation journey. We're truly grateful for the value they continue to bring to our business.
"Incredible partner in our business growth"
Bespoke Family Lawyers
Rain Francis
"Excellent team of professionals who have taken the huge job of marketing and digital ads off my hands. Love!"
"Excellent team of professionals"
Rain & Lucky Academy of Dance
Heather
"We've worked with the Oh My Digital team over the years across social content, email marketing and ads – and they've consistently delivered with professionalism, creativity and care. In my opinion, they’re the go-to team in the industry. Highly recommend!"
"Go-to team in the industry"
Carawirry Forest Escape
Simon Coker
"Can't rate the work and the team highly enough. Oh My Digital® have delivered outstanding results for our business. They are proactive and keep us well informed along the way."
" Delivered outstanding results for our business"
Feros Care
Sheree Rubinstein
"Oh My Digital® are a stand out social media agency. They have helped me to grow my online business significantly. I work with them to run marketing campaigns and we have had amazing success. They are a pleasure to work with, responsive, detail oriented and go above and beyond to ensure every dollar is well spent. I highly recommend working with this amazing team."
" They have helped me to grow my online business significantly.
One Roof
Riz
"Katy, Hayley, and the fantastic team at OMD have been fantastic - super organised, very responsive, and do it all with a fabulous sense of style and grace.
We feel like we have permanent cheerleaders on our team and no job is too hard."
" Super organised, very responsive, and do it all with a fabulous sense of style and grace"
Foundd Legal
Angela
"I was drawn to the OMD team for their vibrancy, unapologetically feminine branding, humour and sassiness. They are a standout from regular digital/marketing agencies who often try to come across as 'big corporate' - which was the last thing I wanted.
...the team were positive, friendly, approachable, helpful and hugely supportive. I have an extensive corporate and consulting background and can hands-down say that the OMD team really stand out from the crowd- even the global players who can tend to be quite underwhelming in reality.... OMD MORE than delivered and I have been genuinely blown away by their work and committed support of me as I navigated solo business start-up."
" I could not have done it without the team"
The Sorbetto Group
Chrissy Keepance
"The Girls at Oh My Digital are the best! fast, efficient, creative with words and have an eye for detail. They know their stuff and are 100% focused on each of their clients to the point they make you feel you are their only one! Our growth at Rivermead Estate and the professional presentation of our instagram and facebook platforms are commented on all the time. Thanks girls for making my job so easy! "
"fast, efficient, creative with words and have an eye for detail."
Rivermead Estate
Sarah
"The team at Oh My Digital Agency® have a way of seeing your business and communicating your message with the all the love and attention to detail that they would infuse into their own brand. They treat your business as though it were their own, that's how much they care about their clients.
We've had the pleasure of working with them on several projects across multiple industries and business sizes, and each and every time, we're in total awe of how amazing their expertise is, the way they get into the minds (and shoes) of their client's audience to truly understand what makes them tick and how to engage fuelled by strategy and led with heart. Highly recommend to start-ups, big corporates and everyone in between!"
"They treat your business as though it were their own"
Digital Bloom
Brooke
"I've followed the girls on social for many years and just recently had the chance to work with them on an industry development training program for Experience Gold Coast. Organisation, skill and great communication. Very impressed with their work and would recommend. Katy delivered an online training video and live online sessions for us on Ads Manager."
"Organisation, skill and great communication"
Marketing Bud
You can read the full Marketing Bud x Experience Gold Coast case study on our website — a behind-the-scenes look at how we helped 40 tourism operators go from overwhelmed to confident with Meta Ads in just six weeks.
Stephanie Lang
"The team at Oh My Digital® have worked on various social media and digital projects for BlackMilk Clothing for a number of years and highly recommend anyone looking for a stand out agency reach out to them.
Katy and Hayley took the time to really understand our complex business and delivered insightful and impactful strategy that really lead to results. They are passionate, diligent, responsive and working with them is an absolute pleasure."
" delivered insightful and impactful strategy that really lead to results"
BlackMilk Clothing
Kit
"The OMD team did a stellar job setting up email marketing in Klaviyo for my small ecommerce business. They were so easy to work with, absolutely nailed the vibe of the graphics and copy, and we made back our investment in under 2 months. They know their stuff! Already planning to work with them again soon. Thanks OMD team!"
" we made back our investment in under 2 months"
Rainbow Space Unicorn
Explore the Rainbow Space Unicorn case study on our website — how strategic automation and on-brand creative helped drive 37% of total revenue directly from email in just two months.
Ari
"Really happy with our digital playbook, it has been great to have structure and a plan for our digital marketing going forward. Kaity and Melissa have been super helpful and responsive to all of our questions and concerns. Would definitely recommend this company for digital marketing and SEO advice :)"
" super helpful and responsive to all of our questions and concerns"
Miki Jewellery
You can read the full Miki Jewellery Designs case study on our website — a story of structure, trust and strategy that helped this locally-loved brand grow into a national online success.
Dan
"As far as I am concerned, there is no one else for your digital marketing needs. The team are all 100% professional, and always go above and beyond. So happy we moved over to them after so many bad experiences.."
" So happy we moved over to them after so many bad experiences"
dhc cofffee co.
