Marketing shouldn’t feel like guesswork.
You don’t need a hundred templates. You need a strategy that’s tailored, actionable, and built around your business—not someone else’s highlight reel.
That’s where the Digital Marketing Playbook comes in.
Less overwhelm. More results.
Every great brand deserves a marketing plan that feels as good as it performs. The Playbook is where we co-create that vision together — your personalised roadmap to growth, clarity and confidence, crafted by our strategy dream team and brought to life by yours.
If you’ve got capable hands in-house but need expert eyes on the big picture, this is your perfect match. We’ll handle the deep strategy work — audience mapping, funnel design, positioning and goals - while your team implements with purpose and precision.
Think of it as your marketing compass: you stay in control, we make sure you’re heading in the right direction.
💞 What’s inside your Playbook:
💖 Strategy Session with your dream team
Meet your Account Manager, Digital Manager and Digital Coordinator — your new marketing besties. Together, we’ll dig into your brand, goals, audience and vision, setting the tone for a partnership built on honesty and alignment.
💖 Onboarding & Tracking Review
Before we even touch tactics, we make sure your data is reliable and your reporting makes sense. You’ll walk away knowing exactly how to measure success (and brag about it later).
💖 Social & Website Audit
We’ll review two social platforms and your website to uncover quick wins, creative opportunities and conversion tweaks that make a real difference.
💖 Tailored SWOT & Competitor Analysis
We’ll highlight your strengths, blind spots and standout opportunities so your brand shines brighter than the rest.
💖 Audience & Messaging Deep Dive
We’ll map out your key audience segments, their emotional triggers, and the stories that make them fall in love with your brand (and stay loyal for life).
💖 Funnel Map & Tactical Roadmap
A clear, visual guide connecting every touchpoint - from your social posts to your email list - so your team always knows where each effort fits in the bigger picture.
💖 12-Month Timeline & Budget Blueprint
Your very own year-long game plan — realistic, flexible, and designed for steady, sustainable growth without burnout.
💘 Email marketing + paid ads strategy (if relevant)
💘 Budget + 6–12 month timeline
💘 BONUS:💖 1:1 Handover Session
A virtual follow-up chat to workshop anything you’re still unsure about. Once your Playbook is ready, we’ll walk your team through it together. You’ll leave feeling clear, confident and excited - not confused or overwhelmed. And if you'd like to hand any parts of it over for our team to manage for you? We'll provide you with an easy quote to accept and we'll get started!
Digital Marketing Playbook
Kick your goals step-by-step
$5,500 AUD + GST ONE TIME PAYMENT (lay-by available)
You might be posting content to your businesses social media accounts, and implementing every latest tactic that you’ve read about online, but without a plan in place that actually takes into account your business goals, you very well could just be wasting your time and money.
Every business needs a great digital marketing plan to get started. Our Digital Marketing Playbook will audit what you’ve been doing, provide suggestions to improve, and share a strategy to guide you over the next 12 months.
Digital Marketing Playbook
Step 1: Option 1 (the best option)
See Inclusions →
✓ A Strategy Session with the team to get clear on your goals, upcoming campaigns or launches, audience and messaging.
✓ An audit of two social media platforms of your choice (bio, layout, hashtags, follower growth, content & image choice recommendations)
✓ Website suggestions – we’ll evaluate your Google Analytics & your website to see if you can improve your customer experience which will aim to improve conversions
Don't have these yet? Don't sweat. We gotchu. We'll give you an in depth guide to follow to get set up for success.
✓ An in-depth SWOT analysis
✓ An industry update, as well as potential untapped markets
✓ Your business’s key market segments
✓ Competitor comparison analysis
✓ Overall business goals breakdown with complementary marketing goals
✓ A mapped-out digital marketing funnel, so you can see how everything contributes to the big picture
✓ A full breakdown of which digital marketing tactics can help you reach your goals
✓ A social media content guide (packed with tips & tricks tailored specifically for your business)
✓ Email marketing strategy (including best practice and recommendations to get you selling in your sleep)
✓ Paid Ads strategy (if we think you could be investing in reaching more of your ideal customers)
✓ A proposed budget breakdown
✓ And a timeline to guide you along the path for the next 6-12 months
PLUS you get a BONUS virtual follow up chat with us to pick our brains about any areas you might need some extra help on.
In this highly actionable plan that's ready for you to explore by yourself, we'll also provide you with a quote for us to do it for you at the end if you decide you still need a little help later down the track!
Our Digital Marketing
Playbook includes:
Back to Digital Marketing Playbook →
Our expert team will:
- Review your existing customer journey, and identify the gaps where you're losing sales.
- Rebuild your funnel in a way that feels good and works hard
- Ensure your strategy is realistic for your brand, your customer's needs, your business model, and the resources you're working with.
- Outline your core target market segments, positioning and point of difference, so you know exactly who you are talking to and what to say.
- Translate goals into actual steps
- Map out the marketing tactics you need to hit those goals (and ignore the irrelevant ones that are wasting your time) with step-by-step instructions to implement them yourself.
MIKI JEWELLERY DESIGNS
“Nicola and I just wanted to say we are so HAPPY we found you and invested in the playbook and also having one on one time with the ads. Online orders have sky rocketed and we have doubled what we did last year’s months and we haven’t even implemented all of the playbook… We truly believe MiKi is just going to keep on growing but we can’t thank you enough for everything you’ve helped us with!”
Ariana Longmore
Online orders have sky rocketed
Tailored Real Estate
Katy is a star! These girls have truly helped my business. Their knowledge and product is amazing. So grateful to have crossed paths.
Kelly
Katy is a star!
These women are absolutely amazing. They took so much care with my brand and came up with a content plan that is clear and actionable. They are so generous with their time and super helpful, friendly and supportive, not to mention so enthusiastic about working with their clients. I can't recommend them highly enough. Thank you!
Jamal
These woman are absolutely amazing!
Knowledge Academy
OMD's efforts and service were outstanding and made my loathed business audit a joy. From the little details to the grander picture, I feel confident and empowered with my personalised strategy and knowing that I have these ladies in my corner.
Vanessa Wallace
I feel confident and empowered
Artfolk
Beauty Eductor
I just had my first coaching call with the team at Oh My Digital. I had no idea what to expect but wow!! The level of detail Katy went into in that hour was incredible. I have walked away with a huge action list and look forward to working with the team in 2024. Thank you
Aoife Marie
The level of detail Katy went into in that hour was incredible.
Foundd Legal
I recently worked with the fabulous people at Oh My Digital for a reels recording session. I can't say I'm comfortable in front of a camera but they made the whole experience so easy and I'm very happy with the results. They were professional and efficient, quickly understanding the style and message I wanted to convey. The final reels were exactly what I needed for my socials: engaging, on-brand, and ready to post. I highly recommend their services if you’re looking to enhance your social media presence with quality video content.
Riz
The final reels were exactly what I needed for my socials: engaging, on-brand, and ready to post.
