July 28, 2026
Featured Story
Instagram AI subscriptions are coming. Here’s what service-based brands need to know before paying for platform tools.
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
What's the goss?
Hayley Peters
Healthy team input isn’t about suggestion boxes or annual surveys. It’s about building feedback systems that make input safe, actionable, and part of how your service-based business grows sustainably.
January 20, 2026
Hayley Peters
January 20, 2026
Overworking culture in service-based businesses leads to burnout and poor performance. Learn how to build systems that support teams and sustainable growth.
Hayley Peters
January 20, 2026
The Oh My Digital story, from leaving a toxic agency in 2016 to starting a values-led marketing agency supporting service-based businesses across Australia.
Hayley Peters
We all know AI is everywhere – but not every marketing agency is using it wisely. At Oh My Digital, we believe the best marketing still starts with humans (and always will). That’s why we’ve built an AI-powered system designed to enhance strategy, not replace it. Because we believe tech should amplify your brilliance – not automate your soul.
October 16, 2025
Hayley Peters
June 30, 2025
Spoiler: We didn’t replace people. We replaced wasted time. If you’re a service-based business owner trying to do it all, you already know the drill: As Head of Operations at Oh My Digital, I knew something had to give. I’ve always been obsessed with efficiency—not because it’s trendy, but because it protects our most valuable […]
Kaitlyn Gillies
June 5, 2025
You know at Oh My Digital, we believe in radical transparency, so we’re lifting the lid on the exact changes we made to our onboarding process that led to a 47% increase in proposal conversions. Whether you’re a fellow service-based business looking to create smoother first impressions, or you’re just curious about how we turn new enquiries into raving brand fans, we’re breaking it all down today.
FREE ON-DEMAND MASTERCLASS
A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.
Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.
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