My title
2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

November 21, 2022

Instagram’s new messaging feature + 7 more amazing updates from this week

We are back with our latest round of digital updates, and there are some great ones in here! Instagram’s post message button is a personal fave of ours (you’ll see why), but between the Google Analytics 4 updates to LinkedIn’s handy AF ads overview, each of the major platforms has been dropping gold this week! […]

Melissa

Instagram’s new messaging feature + 7 more amazing updates from this week

There have been SO MANY updates this past week! Just when we thought we’d seen all the major changes for the year, these happen! Instagram has come in with lots of updates; one is incredibly useful (HINT: the words in-app scheduling are involved)…the others maybe not. Canva, Etsy, & YouTube have joined Instagram by releasing […]

Instagram in-app scheduling is finally here + 6 more epic digital updates

November 14, 2022

Melissa

author:

November 14, 2022

Melissa

This week Meta is flooding our feed with so many new updates. From updated ad features to a new look messaging future, there is a lot going on. In other (equally major) news, YouTube handles are here; you need to get in quickly! Let’s get into it and much more (HINT: Google search results are […]

Meta’s new ads features + YouTube’s update that you need to know

November 7, 2022

Melissa

October 31, 2022

TikTok’s Guide to Shoppertainment + 5 Significant Social Media Updates You Don’t Want To Miss

TikTok is letting down its Wonderwall this week and giving us some insights into what Shoppertainment is and how we can benefit and reach consumers that actively use TikTok. We also discuss, LinkedIn stickers, Meta’s new key goals (again), we explore some new trials and take you through our very own Oh My DIgital Meme […]

Hayley Peters

TikTok’s Guide to Shoppertainment + 5 Significant Social Media Updates You Don’t Want To Miss

Apple is looking to dive into the advertising space. This week we investigate how Apple tracks our data and what their advertising edge will be when they launch. We discuss TikTok’s retaliation to IG, Elon Musks’ vision for Twitter, Google’s new process for advertising and TikTok’s partnership with LinkTree. Let’s get into it. TikTok Introduces […]

Apple Advertising + 4 Other Incredible Updates For Your Week

October 17, 2022

Hayley Peters

author:

October 17, 2022

Hayley Peters

This week we have some much-needed updates and some… not so much. Let’s unpack some new updates from Meta ads, a TikTok holiday content guide, more links for our IG bios, and a TikTok copycat but what’s new? The last one is probably my favourite but you’ll have to read on to find that one […]

The Meta Ads Roundup + 4 Other Exhilarating Updates For Your Week

October 10, 2022

Hayley Peters

Looking for something?

The New Instagram Playbook

Your Information is 100% Secure And Will Never Be Shared With Anyone. You can unsubscribe at any time ;)

Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.


A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.

Book your free call

@ohmydigital

Follow us on instagram

© Copyright