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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

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December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

January 23, 2023

Instagram’s Quiet Mode Feature Lets you Escape + 5 Other Juicy New Updates

Calling all social media enthusiasts! This week is packed with exciting updates on Instagram, YouTube, and LinkedIn. We’re starting off with a bang for all the instagram lovers out there – we know you’re always scrolling and double tapping, but sometimes you just gotta take a break. And guess what? Instagram’s latest Quiet Mode feature […]

Hayley Peters

Instagram’s Quiet Mode Feature Lets you Escape + 5 Other Juicy New Updates

There is a lot of buzz in the social media space this week, and a lot of it directly relates to Meta, TikTok and Instagram. We’re starting off strong with some exciting news for the Instagram fans: the navigation bar is changing and it’ll make your life so much easier. We’ve also got the 101 […]

Instagram’s Navigation is Changing + 5 Other Hot New Updates

January 16, 2023

Hayley Peters

author:

January 16, 2023

Hayley Peters

Welcome to the first digital update round-up of 2023! Our favourite platforms are starting the year strong with new features that our biz owner besties will love, ways for shorts creators to gain more traction and the release of a long-awaited site that can help you get your Instagram account back after getting hacked. Let’s […]

Instagram, TikTok & YouTube’s 2023 changes you need to know

January 9, 2023

Hayley Peters

December 12, 2022

Pinterest & Instagram’s 2023 trend reports + the big changes you need to know

Welcome to the final digital update round-up of 2022! All of our favourite platforms are finishing the year strong with 2023 trend reports (some super interesting insights in these!), tests that will be the new BFF for biz owners, and advertising updates that are long overdue. Let’s get into it! Meta’s guide into consumer behaviour […]

Melissa

Pinterest & Instagram’s 2023 trend reports + the big changes you need to know

It is somehow early December already, and the big platforms are not slowing down with their updates. From Klavyio’s newest features to Instagram’s latest attempt to copy BeReal, there are some gems that you need to see. Let’s get into it! Instagram is testing some “new” features Instagram is still jumping on the BeReal bandwagon, […]

Instagram’s BeReal style tests + more updates you need to see

December 5, 2022

Melissa

author:

December 5, 2022

Melissa

We are back with our latest round of digital updates, and TikTok has dropped some major gems (the algorithm is being explained). Google has dropped in with the top Google searches of 2022, which is BEYOND useful for your marketing plan. Let’s get into it! The Ultimate Gift Idea List + 2022’s Top Google Searches […]

The Top Google searches of 2022 + 4 more epic updates

November 28, 2022

Melissa

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