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Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

Featured Story

February 10, 2026

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Our biggest piece of advice for anyone starting a new business.

February 5, 2019

Our biggest piece of advice for starting a new business

Let’s get straight to the point, here it is… Don’t underestimate the need to build your brand before your business takes off with sales. We’ve been running Oh My Digital for about 18 months now after starting it as a side-hustle. Eventually, we both graduated to being full-time business owners and the rest is history. […]

Kaitlyn Gillies

Our biggest piece of advice for starting a new business

Instagram Gal Gang - Angelina - Asiara Media

Angelina from Asiara Media is our ultimate biz bestie and she is one of the most genuine, heart-warming and supporting biz babes you’ll ever meet. We clicked over Instagram and grew an instant bond. We’ve shared clients, projects and even hired each other because we believe so deeply in each other’s talents. She is a […]

Instagram Gal Gang – Angelina – Asiara Media

January 3, 2019

Hayley Peters

author:

January 3, 2019

Hayley Peters

Instagram Gal Gang - Clare Wood Business Coach

Clare Wood is the realest Business Coach you’ll ever meet. She’s down to earth, hilarious and honest. They are just some of the reasons we’re so excited to have her on our Instagram Gal Gang feature this week, but another reason is that we actually just sat down to have a strategy session with Clare […]

Instagram Gal Gang – Clare Wood Business Coach

December 12, 2018

Hayley Peters

Instagram Gal Gang - Yiota - Ola Digital

December 4, 2018

Instagram Gal Gang – Yiota – Ola Digital

Yiota might be new to the Business Owner scene but is making big waves already. She is everyone’s Insta Gal Gang / Bestie and she’s here to help with all things Digital (& make your website look oh sa amazing, we’d know, we’ve shared clients together!). Her fun personality makes her oh so loveable and […]

Hayley Peters

Instagram Gal Gang – Yiota – Ola Digital

Instagram Gal Gang - Wordfetti Copywriter

We stumbled across the brilliant Anita from Wordfetti when we were both very early on in our biz stages and we instantly clicked. We love her balance of value-add, funny and relatable posts about copywriting and social media in general on Instagram and she never fails to impress with the way she uses words in […]

Instagram Gal Gang – Anita – Wordfetti

November 10, 2018

Hayley Peters

author:

November 10, 2018

Hayley Peters

Instagram Gal Gang - Steph The Soul Echo Photographer

We had the absolute PLEASURE of working with the amazing Steph about 6 months ago when she photographed our very first every photoshoot. Our first impression was how comfortable she made us feel, what a genuine, beautiful soul she is and how much she has to give the world. Her photography beams positivity and happiness, […]

Instagram Gal Gang – Steph – The Soul Echo

November 9, 2018

Hayley Peters

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