We’re ALWAYS banging on about how followers and likes don’t really matter in the grand scheme of things. So why do we really care? Well… one reason, we can now add links to our Instagram stories…which minimises the risk of losing potential sales by asking followers to follow directions to our Instagram bio, for one […]

So we recently put up a story asking for everyone’s opinions on influencers. We wanted to get the good, the bad and the ugly, so we could address some common misconceptions about influencers that so many of us have, as well as share some quick tips on how to avoid them! Let’s dig in. Misconception […]

We asked our audience what they love (and hate) seeing brands do on social media. We recently asked our incredible Instagram fam to share with us some of the things brands do on social media that they absolutely love (or hate). Why? Sometimes as marketers we can get so caught up in our own ideas […]

When it comes to writing for on-page SEO – you’ve probably heard that it has something to do with knowing what content people are searching for – and then creating content in response to this (with the benefit, of course, being more relevant traffic on your website). You might also think about what terms people […]

Are you experiencing brand overwhelm? If you’re pinning brand logos, screenshotting ideas on social media and collecting all of the magazine clippings, you could be suffering from a dreadful case of brand overwhelm. Don’t panic, it’s completely curable! Today Heidi Lou Design is going to talk you through how to diagnose this condition, how to treat […]

Building a brand personality from scratch can feel near impossible. Just like a triple Big Mac with all the trimmings and extra cheesy goodness melting from the sides – ‘where do you start?’  Today Readcity are bringing you 3 brand personality examples to inspire your own.  What is a Brand Personality? Sure, we can all […]