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lead generation strategy

If your leads aren’t feeling aligned, it’s not a you problem – it’s a connection problem. Here’s how we refined our client journey to attract better-fit, values-aligned leads (and convert them with ease).

7 Ways We’ve Improved Our Leads (and Attracted More Dream Clients)

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November 18, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

August 15, 2022

Instagram in-app scheduling is on its way + 3 updates it’s time you saw

Instagram is back at it with the tests and updates coming in strong, with two HUGE updates this past week alone. From new location features to the much anticipated in-app scheduling, we might be about to see some big Insta changes once again. Your LinkedIn feed might be about to change LinkedIn is testing a […]

Melissa

Instagram in-app scheduling is on its way + 3 updates it’s time you saw

LinkedIn is coming in strong this week with some major changes and FREEBIES on offer for its users. We’ve seen some very exciting changes over this past week that we think any small business owner needs to see. Meta’s brand new chatbot is here Unhelpful chatbots might soon be a thing of the past. Meta […]

The LinkedIn courses you can do for free + 3 more amazing updates

August 8, 2022

Melissa

author:

August 8, 2022

Melissa

WELL, we certainly weren’t expecting this! Instagram has made a huge move on its newest features which we think you will be happy to hear about (hint: it has to do with the full-screen feed testing). Let’s get straight into it cause there is a lot to unpack here! Instagram is pulling back on its […]

Instagram’s full-screen feed testing is gone + 3 more epic digital updates

August 1, 2022

Melissa

July 11, 2022

Here’s how you can make the most out of the LinkedIn algorithm

LinkedIn recently shared some AMAZING insights into their algorithm and what they want to see on the platform (literally couldn’t be more helpful, right?). We thought we’d take it one step further and give you some practical tips and advice so you can make the most of your LinkedIn presence. LinkedIn tip #1: Sharing your […]

Melissa

Here’s how you can make the most out of the LinkedIn algorithm

If you’ve been wanting to expand to LinkedIn but had no idea where to start, you’ll love this week’s digital updates. We’ve seen SO MANY updates this past week so we’ve chosen the key ones you need to see for running your small biz. Let’s get into it! LinkedIn has a new course on offer […]

LinkedIn’s free new content course + 3 more updates you need to see

June 27, 2022

Melissa

author:

June 27, 2022

Melissa

There’s been a lot of testing happening this week. From Instagram’s following tab to LinkedIn’s algorithm, our go-to social media platforms have been very busy. Let’s take a peek at the big changes and what they mean for you and your biz. Instagram is testing out a ‘following’ tab in Reels Users in India have […]

Instagram tests new ‘following’ tab + 3 more epic updates

May 16, 2022

Melissa

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