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lead generation strategy

If your leads aren’t feeling aligned, it’s not a you problem – it’s a connection problem. Here’s how we refined our client journey to attract better-fit, values-aligned leads (and convert them with ease).

7 Ways We’ve Improved Our Leads (and Attracted More Dream Clients)

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November 18, 2025

Hayley Peters

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What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

December 12, 2022

Pinterest & Instagram’s 2023 trend reports + the big changes you need to know

Welcome to the final digital update round-up of 2022! All of our favourite platforms are finishing the year strong with 2023 trend reports (some super interesting insights in these!), tests that will be the new BFF for biz owners, and advertising updates that are long overdue. Let’s get into it! Meta’s guide into consumer behaviour […]

Melissa

Pinterest & Instagram’s 2023 trend reports + the big changes you need to know

It is somehow early December already, and the big platforms are not slowing down with their updates. From Klavyio’s newest features to Instagram’s latest attempt to copy BeReal, there are some gems that you need to see. Let’s get into it! Instagram is testing some “new” features Instagram is still jumping on the BeReal bandwagon, […]

Instagram’s BeReal style tests + more updates you need to see

December 5, 2022

Melissa

author:

December 5, 2022

Melissa

We are back with our latest round of digital updates, and TikTok has dropped some major gems (the algorithm is being explained). Google has dropped in with the top Google searches of 2022, which is BEYOND useful for your marketing plan. Let’s get into it! The Ultimate Gift Idea List + 2022’s Top Google Searches […]

The Top Google searches of 2022 + 4 more epic updates

November 28, 2022

Melissa

November 21, 2022

Instagram’s new messaging feature + 7 more amazing updates from this week

We are back with our latest round of digital updates, and there are some great ones in here! Instagram’s post message button is a personal fave of ours (you’ll see why), but between the Google Analytics 4 updates to LinkedIn’s handy AF ads overview, each of the major platforms has been dropping gold this week! […]

Melissa

Instagram’s new messaging feature + 7 more amazing updates from this week

There have been SO MANY updates this past week! Just when we thought we’d seen all the major changes for the year, these happen! Instagram has come in with lots of updates; one is incredibly useful (HINT: the words in-app scheduling are involved)…the others maybe not. Canva, Etsy, & YouTube have joined Instagram by releasing […]

Instagram in-app scheduling is finally here + 6 more epic digital updates

November 14, 2022

Melissa

author:

November 14, 2022

Melissa

TikTok is letting down its Wonderwall this week and giving us some insights into what Shoppertainment is and how we can benefit and reach consumers that actively use TikTok. We also discuss, LinkedIn stickers, Meta’s new key goals (again), we explore some new trials and take you through our very own Oh My DIgital Meme […]

TikTok’s Guide to Shoppertainment + 5 Significant Social Media Updates You Don’t Want To Miss

October 31, 2022

Hayley Peters

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