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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

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December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

August 22, 2022

Product Tags In Reels Are Here + 3 More Updates You Need To Know

Get in losers!!! We’re going Reel shopping through Instagram’s new product tags tool. This week we break down the key insights you might have missed in between your BeReal updates. Shop Through Reels And just like that… we can live, laugh and shop. Instagram has just rolled out a new feature that allows creators to […]

Hayley Peters

Product Tags In Reels Are Here + 3 More Updates You Need To Know

Instagram is back at it with the tests and updates coming in strong, with two HUGE updates this past week alone. From new location features to the much anticipated in-app scheduling, we might be about to see some big Insta changes once again. Your LinkedIn feed might be about to change LinkedIn is testing a […]

Instagram in-app scheduling is on its way + 3 updates it’s time you saw

August 15, 2022

Melissa

author:

August 15, 2022

Melissa

LinkedIn is coming in strong this week with some major changes and FREEBIES on offer for its users. We’ve seen some very exciting changes over this past week that we think any small business owner needs to see. Meta’s brand new chatbot is here Unhelpful chatbots might soon be a thing of the past. Meta […]

The LinkedIn courses you can do for free + 3 more amazing updates

August 8, 2022

Melissa

August 1, 2022

Instagram’s full-screen feed testing is gone + 3 more epic digital updates

WELL, we certainly weren’t expecting this! Instagram has made a huge move on its newest features which we think you will be happy to hear about (hint: it has to do with the full-screen feed testing). Let’s get straight into it cause there is a lot to unpack here! Instagram is pulling back on its […]

Melissa

Instagram’s full-screen feed testing is gone + 3 more epic digital updates

Holy moly, just when we thought Instagram might be settling down with their updates, they’ve come in and hit us with some HUGE changes to Reels and videos. Not only that, but Meta has announced major changes to our Facebook feeds! There’s a lot to uncover here, so let’s get into this Instagram reel update […]

The huge change to Instagram videos + 3 more updates you need to know

July 25, 2022

Melissa

author:

July 25, 2022

Melissa

Yep, Instagram is making even more Reels updates. This time it isn’t about the reels themselves, but where they will go (hint: video to Reel). Meta is coming in hot with HEAPS of Facebook Groups tests and we might be able to schedule Reels sooner than we thought. Instagram is testing posting all videos as […]

Instagram’s latest video to Reel push + 2 Meta updates you’ll want to know about

July 4, 2022

Melissa

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