IG has introduced (Hot) Topics to Reels. Twitter has set up its own Top Gun academy for its best business tips and you too can use Youtube for educational purposes, ad-free. Spit it out Harry Styles. LET’S GO!!!
Instagram is refining its Reels this week by trying out a new addition ‘Topics’ which will help categorise your content to reach people who are interested in your brand. As Reels is based on AI recommendations this will help refine recommendations for brands and viewers alike. The goal is to move towards a TikTok route where you see what your following is posting and what the algorithm thinks you may be interested in. Essentially it’s the home page meets the discovery page. More importantly, so you can find more clips of Harry Styles spitting on Chris Pine.
IG is testing a ‘Re-Post’ feature for the main feed. The purpose is to give the original creator credit for their work and to share other creators’ content on our main feeds. This is sure to be controversial. If the above move is merging the discovery feed and the main feed, this move is merging our stories into the main feed. It will be interesting to see if this has any success or if it will blow up in their face.
‘Twitter Flight School’ is a free new program to help expert businesses set themselves up for success. The workshops will focus on how to set up your business on Twitter and how to maximise the holiday period for your business. The sessions will be run by Twitter Product Marketing Manager Morgan Cornelius and will go over the basics with some new tools and tips.
YouTube announces YouTube Player for Education. A new way to view content without ads, recommendations and external links for educators and students at all age levels. With structured learning courses which can be taken for free. If you’re a creator, you can even charge viewers to take your courses as a paid add-on. If you choose to, the new Quiz feature will test your knowledge and link back to the video timestamps to help cement the audience’s learning.
Finally, an update on Instagram shopping. As it turns out in-stream shopping despite being a massive trend in China, has bombed in the west. Leading Meta to abandon one of its key focuses. The Shop Tab is even expected to disappear in-stream. A simpler and less personalised version will be made available as not all markets are the same.
Who will Harry spit on next? IDK! But if you want more social media updates delivered in the simplest way. Come back to our blog next week where we unpack more hot topics.
XOXO OMD SQUAD!!!