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Meta Simplifies Ads & More – April 2026 Digital Updates

Meta simplifies ads with AI‑powered Pixel and one‑click Conversions API; plus Google Vids offers free AI video generation and more.

April 2026 Digital Update – Meta Simplifies Ads + More

Featured Story

April 27, 2026

Hayley Peters

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What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

March 11, 2022

How Instagram Search Actually Works

…And How You Can Show up Higher! Are you spending hours on end curating the perfect Instagram, but struggling to reach new people & grow your follower count? We’re going to take you through exactly how Instagram’s search algorithm works, so you can show up higher. How exactly is search ranked? The three most important […]

Hayley Peters

How Instagram Search Actually Works

11 ways to optimise your Instagram bio

11 ways to optimise your Instagram bio

Instagram Bio Hacks

March 12, 2021

Hayley Peters

author:

March 12, 2021

Hayley Peters

Ever seen this little green circle around a story and wondered what the sh*t it was?⁠

Well this, dear friends, is Instagram’s “Close Friends” list. It’s designed so that you can choose a select list of followers to show your stories to exclusively.⁠

4 ways to use your “Close Friends” list on Instagram as a biz!

September 8, 2020

Hayley Peters

July 2, 2020

How we got to 10K followers on Instagram

We’re ALWAYS banging on about how followers and likes don’t really matter in the grand scheme of things. So why do we really care? Well… one reason, we can now add links to our Instagram stories…which minimises the risk of losing potential sales by asking followers to follow directions to our Instagram bio, for one […]

Kaitlyn Gillies

How we got to 10K followers on Instagram

hashtag tricks

So you’ve refined and chiseled your content into a masterpiece but it’s just not getting the notice on social you expected?   Don’t panic, we are here to help! And just a little tip, even though most of us know of the power social has on spreading your message we often don’t know how to […]

6 hashtag tricks we swear by to boost your Instagram game

July 18, 2018

Katherine Ryan

author:

July 18, 2018

Katherine Ryan

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