4 ways to use your “Close Friends” list on Instagram as a biz!

Ever seen this little green circle around a story and wondered what the sh*t it was?⁠
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Well this, dear friends, is Instagram’s “Close Friends” list. It’s designed so that you can choose a select list of followers to show your stories to exclusively.⁠

So, how can you use this handy little feature as a business?

Here are a few cheeky tips:⁠⁠

👭 Communicate exclusively to members of a course, membership or group (like we have just added to our Oh My Digital Membership).⁠
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👭 Show BTS footage & wins to your Biz Besties, where you can be a little more candid and get honest feedback/responses before launching to your network.⁠
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👭 Send exclusive content or promotions to your top followers.⁠
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👭 Collaborate with Influencers, for example, you could put a call out for someone who might be available for a campaign and the first one to respond gets the gig.⁠

So, how do I make this close friends list?⁠

And how do I use it?

WELL, when you go to share a story, you’ll notice a lil green button underneath the “Your Story” button at the top of the screen that says “Close Friends”. It’s as simple as that!⁠
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Hope you enjoyed this handy little trick.