For self-made founders running established, values-led brands, the greatest obstacle to scaling isn’t a lack of ideas—it’s the reluctance to delegate creative control. True marketing delegation isn’t about hand-off abandonment; it is about building a systemised ecosystem that mirrors your brand identity. By transferring daily execution to an experienced agency partner, you transition from an operational bottleneck to a purposeful leader, unlocking predictable lead flow and sustainable revenue growth.
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May 18, 2026
Hayley Peters
AUTHOR:
What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
September 19, 2022
This week YouTube looks to take the social media throne by adding monetisation to its Shorts. No! Not the jorts kind but the funniest home videos you see on your YouTube dashboard. Plus we discuss, BeReals followers, the future of Twitter sharing and a new tool to help create engaging content coming soon. Let’s discuss […]
Hayley Peters
IG has introduced (Hot) Topics to Reels. Twitter has set up its own Top Gun academy for its best business tips and you too can use Youtube for educational purposes, ad-free. Spit it out Harry Styles. LET’S GO!!! HOT TOPICS BUT ITS IG Instagram is refining its Reels this week by trying out a new […]
September 12, 2022
Hayley Peters
author:
September 12, 2022
Hayley Peters
What’s old is now new again. This week Google has redirected its traffic from the web to the walls of Wrangler. As Google goes offline. Introducing a new way to share ads. Digital screens. This week we are counting down what’s new on LinkedIn, Google and YouTube. Let’s go! Google Billboards For Out-Of-Home Ads Google’s […]
September 5, 2022
Hayley Peters
August 29, 2022
Bring It On!!! The way we are recommended search results on Google’s is currently changing. On the 25th of August Google announced it was launching a ‘Helpful Content’ Google update and in the next 2 weeks (10 days to be exact) it will be up and running fully. This week we unpack how to get […]
Hayley Peters
Instagram is back at it with the tests and updates coming in strong, with two HUGE updates this past week alone. From new location features to the much anticipated in-app scheduling, we might be about to see some big Insta changes once again. Your LinkedIn feed might be about to change LinkedIn is testing a […]
August 15, 2022
Melissa
author:
August 15, 2022
Melissa
LinkedIn is coming in strong this week with some major changes and FREEBIES on offer for its users. We’ve seen some very exciting changes over this past week that we think any small business owner needs to see. Meta’s brand new chatbot is here Unhelpful chatbots might soon be a thing of the past. Meta […]
August 8, 2022
Melissa
The New Instagram Playbook
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