For self-made founders running established, values-led brands, the greatest obstacle to scaling isn’t a lack of ideas—it’s the reluctance to delegate creative control. True marketing delegation isn’t about hand-off abandonment; it is about building a systemised ecosystem that mirrors your brand identity. By transferring daily execution to an experienced agency partner, you transition from an operational bottleneck to a purposeful leader, unlocking predictable lead flow and sustainable revenue growth.
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May 18, 2026
Hayley Peters
AUTHOR:
What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
October 31, 2022
TikTok is letting down its Wonderwall this week and giving us some insights into what Shoppertainment is and how we can benefit and reach consumers that actively use TikTok. We also discuss, LinkedIn stickers, Meta’s new key goals (again), we explore some new trials and take you through our very own Oh My DIgital Meme […]
Hayley Peters
Welcome to one of our biggest blogs yet. This week we take a look at all things Facebook Groups, LinkedIn’s Document Ads, adding music to our Instagram bios and the departure of Instant News articles on Facebook. That and a whole lot (and I do mean a lot) more. Let’s dive in. The New Tools […]
October 24, 2022
Hayley Peters
author:
October 24, 2022
Hayley Peters
Apple is looking to dive into the advertising space. This week we investigate how Apple tracks our data and what their advertising edge will be when they launch. We discuss TikTok’s retaliation to IG, Elon Musks’ vision for Twitter, Google’s new process for advertising and TikTok’s partnership with LinkTree. Let’s get into it. TikTok Introduces […]
October 17, 2022
Hayley Peters
October 10, 2022
This week we have some much-needed updates and some… not so much. Let’s unpack some new updates from Meta ads, a TikTok holiday content guide, more links for our IG bios, and a TikTok copycat but what’s new? The last one is probably my favourite but you’ll have to read on to find that one […]
Hayley Peters
This week Instagram is giving us features we aren’t sure we want but some insights we definitely want to know. From Google’s big changes to TikTok’s caption character count, there has been so much happening in the digital world with all these updates that we are just going to dive straight in! The Big Instagram […]
October 4, 2022
Melissa
author:
October 4, 2022
Melissa
This week Meta is reaching out to its biggest fans by giving groupies greater access to their stars. We also countdown TikTok’s political stance, IG’s new button feature, new holiday how-to guides for IG and much more. Scroll down to read the body Adam Levine is calling absurd. The Meta Update Meta is making changes […]
September 26, 2022
Hayley Peters
The New Instagram Playbook
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