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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

May 22, 2023

Spice up your Instagram comments with GIFs

Get ready for an exciting week in the world of social media! Instagram has been on fire, introducing a range of genuinely helpful features that will take your user experience to the next level. From sharing GIFs as responses to Instagram comments, to inviting guests for collaborative conversations on Broadcast Channels. TikTok is making waves […]

Hayley Peters

Spice up your Instagram comments with GIFs

Get ready for another week of exciting digital updates! This week is jam-packed with exciting updates and tests. From Google’s new blue checkmarks that confirm sender identity and protects against phishing scams, to TikTok’s photo mode and Instagram’s ability to add polls in the comments section. Say goodbye to hibernated or restricted accounts and hello […]

Pinterest Streamlines Pin Creation + 11 Other Updates

May 15, 2023

Hayley Peters

author:

May 15, 2023

Hayley Peters

Are you ready for the latest social media updates? Instagram has been on a roll with exciting updates and tests recently, including public group stories and songs in photo carousels. Meta has stepped up its game with new discovery and personalisation controls for FB Reels, while Instagram has expanded UGC promotion opportunities and rebranded Branded […]

Fresh UGC Opportunities + More Exciting Updates!

May 8, 2023

Hayley Peters

May 2, 2023

Facebook Ads Overspend Alert Plus 8 Other Updates

Are you ready for the latest social media updates? If you’re running Facebook Ads, you’ll want to be aware of a recent ads overspend issue that affected a lot of advertiser accounts. Meanwhile, local businesses that rely on hyper-local targeting for their Facebook ads may be impacted by the platform’s recent shake-up. On the bright […]

Hayley Peters

Facebook Ads Overspend Alert Plus 8 Other Updates

Welcome to this weeks digital updates! You know we live for the latest updates in the social media world, and we have some juicy ones for you today! Instagram has finally come to its senses and given us the green light to add up to FIVE links in our bio. Can I get an “amen” […]

Instagram’s Latest Update Allows Up to 5 Links in Your Bio

April 24, 2023

Hayley Peters

author:

April 24, 2023

Hayley Peters

Welcome to this weeks digital updates! We’ve got some exciting updates to share with you that are sure to spark your interest. From Twitter Blue’s latest features that let you play around with text formatting and post tweets up to 10,000 characters (any love a good tweetstorm?), to Instagram’s new creation flow that makes Reels […]

Instagram’s New Creation Flow and 4 More Exciting Updates

April 17, 2023

Hayley Peters

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