For self-made founders running established, values-led brands, the greatest obstacle to scaling isn’t a lack of ideas—it’s the reluctance to delegate creative control. True marketing delegation isn’t about hand-off abandonment; it is about building a systemised ecosystem that mirrors your brand identity. By transferring daily execution to an experienced agency partner, you transition from an operational bottleneck to a purposeful leader, unlocking predictable lead flow and sustainable revenue growth.
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May 18, 2026
Hayley Peters
AUTHOR:
What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
August 7, 2023
In this week’s edition of Digital Updates, we have some digital updates you ACTUALLY want to see. From Filtered DMs, AI music and Chatbots, Meta, YouTube and Instagram are delivering the goods. We can’t wait to how these roll out and the results we get from testing them out on us and our clients (#sofetch). […]
Hayley Peters
This week has been all about getting better engagement, better results and more out of your content. With TikTok dropping in some new HOT tools we can’t wait to try (um text-based posts WHAT?), LinkedIn working on a new LinkedIn AI coach (do they come in the personal variety?) and Google dropping their URL updates […]
July 31, 2023
Hayley Peters
author:
July 31, 2023
Hayley Peters
Hey, hey, hey! Get hyped for the newest must-know digital updates! TikTok teams up with Warner Brothers Music to take music licensing to the next level, giving creators and marketers the ultimate rockstar treatment! And hold your pom-poms tight because Apple is bringing us “Apple GPT” – an AI superstar that’s gonna make our devices […]
July 24, 2023
Hayley Peters
July 17, 2023
Brace yourselves for an exciting dose of digital updates that have surfaced over the last week. From Google introducing more transparency that allows marketers to spy on their competitors’ ads to TikTok preparing to conquer the world of online shopping plus AI now advancing YouTube and Google unveil cutting-edge features. Buckle up, grab your go-to […]
Hayley Peters
Hold onto your seats, social media enthusiasts! We have a whirlwind of exciting updates from the world of digital marketing. Instagram Threads has officially arrived, promising to take messaging to new heights. Meanwhile, Twitter continues to become more exclusive with another feature to become strictly for Twitter blue members only. Plus Business accounts are in […]
July 10, 2023
Hayley Peters
author:
July 10, 2023
Hayley Peters
Exciting updates are here to supercharge your marketing efforts! TikTok bids farewell to its BeReal clone, while new lead generation strategies emerge. LinkedIn unveils insights on its latest algorithm, and Instagram Posts and Reels now allow multiple collaborators. Grab a latte, cozy up, and get ready to indulge in some seriously awesome updates! TikTok is […]
June 26, 2023
Hayley Peters
The New Instagram Playbook
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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.
A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.
