In our final Digital Update for the year, we’ve got Google’s 2024 Year in Search, where they’ve given business owners 2024 search insights based on user habits to help them make better decisions in 2025. Along with an exciting new update from Instagram that lets you trial your Reels. Ready to say goodbye to 2024?

Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…

In July 2024, we helped 40 business owners learn how to use Meta Ads for the first time! Here’s how we did it. The Opportunity: Earlier this year, we got a call from the incredible Brooke Clancy, Owner of Marketing Bud, who was running an extremely impactful program called Basics Bootcamp. This program was designed […]

Instagram is ditching hashtag follows, LinkedIn drops fresh do’s and don’ts to boost your content, and Australia moves forward with its teen social media ban.

We recently received some great research on how to improve your website conversion rate from Meta that we wanted to share with you. Only about 30 out of every 100 customers are completing a purchase after they add to cart. But the good news is, Meta has shared some great findings on WHY shopping carts […]

Google has just launched a new video creation app called Google Vids and YouTube has introduced brand new ways for businesses to advertise!