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Lily Bromley

Add Notes to Instagram Posts & Reels + other digital updates

Digital Updates

September 16, 2024

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Instagram’s new updates let you enhance your engagement with Notes and you can now set specialised Reminder Ads on your feed posts and Reels so your followers never miss a thing! This week’s updates are as juicy as ever, so don’t miss out!

What’s new with Meta?

Want to boost your sales this holiday season? 🎊 Meta’s got your back. The key is to start planning early, testing different ads, and using their latest tools to reach more customers. They’ve provided their 4 step-guide that you can download here!

If you’re a business owner or marketing team that wants to solidify your point of difference, win customers and grow your market share — enquire now to meet your dream team.

What’s new with Instagram?

Add Notes to Friends’ Posts & Reels!

You can now add Notes to your friends’ posts and reels on Instagram. This will help your friends discover your posts as they’re more likely to see them if you add a Note. Also, Notes are only temporary and disappear after 3 days so you can make Notes about current trends or events! If you’re more of a private “Note-er”, never fear because only followers that you follow back will be able to see these and you can also turn off the ability to leave Notes on your posts.

Recommendations for Businesses:

If you love Notes, use these to your advantage to share customers’ posts with the rest of your audience!

Add Notes to Friends' Posts & Reels!
Source: Instagram

Reminder Ads are New to Instagram!

Meta’s spicing up reminder ads on Instagram! The recent updates to the Instagram Marketing API provides advertisers with more flexibility and control over creating and delivering reminder ads to Instagram Feeds, Stories and Reels. With expanded targeting options and customizable delivery times, brands can now reach their audience at the perfect moment and drive higher engagement.

According to Meta:

“Instagram reminder ads help advertisers bridge the gap between promotion and launch time by encouraging people interested to set reminders. People who opt-in receive reminders when it matters most before the event.”

Recommendations for Businesses:

Businesses can use this new feature in their Instagram Ads on their Feeds, Stories and Reels to remind customers of upcoming sales, webinars or events!

Reminder Ads are New to Instagram!
Source: Meta

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What’s new with Google?

Google’s Confidential Matching is a new privacy-focused approach to ad targeting. It uses Trusted Execution Environments (TEEs) to combine Google’s data with a business’s first-party data without revealing personal information. This allows for more accurate ad targeting while addressing data privacy concerns.

What’s new with Pinterest?

Pinterest has launched a new phase of its promotional campaign. The goal is to increase awareness among potential ad partners and showcase the platform’s benefits for connecting users with their interests.

What’s new with TikTok?

👀 Tests spotted on TikTok this week:

  • TikTok’s new Manage Topics feature has been released in the US. This feature allows users to personalize content recommendations in their For You feed. Users can choose to see more or less content on specific topics, giving them greater control over their viewing experience.

Our plug and play marketing team will guide your audience from brand fans to repeat buyers. Click through our quick and easy quiz to discover the best way we can support your business as you grow! Once you submit your answers we’ll be in touch with the next steps.

📔 Other noteworthy updates or tests:

It’s clear that Instagram is pushing Notes as a new feature. Whether or not this will lead to increased user engagement, we’ll have to wait and see! Feel free to sign up for our weekly updates here (plus so much more hot goss) so you never miss the best updates. AND don’t forget, if you do miss out you can always go back to last weeks blog posts here.

XOXO

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