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Kaitlyn Gillies
ecommerce meta ads case study

186% Revenue Growth within 10 Months for this eCommerce Store

Case Studies

July 5, 2024


We’ve supported this amazing eCommerce client with their Organic Social Media Management and Meta (Facebook) Ads since November 2022.

Their Goal:

  • Diversify from a wholesale-focused business to growing Direct-To-Consumer sales through their eCommerce Shopify site.

Our Solution:

  • Originally starting with organic social media, we introduced Meta Ads in August 2023, and have been SO stoked with the increase in results.

Our Results:


Increase In Sales


Increase In Purchases from Facebook


Customer Growth

Within 10 Months of Starting Meta Ads, Compared to the Previous Period.

Within 10 months of adding Meta Ads to our Organic Social Media strategy (17 August 2023 – 12 June 2024):

  • 186% Increase in sales
  • 160% Increase in online store sessions
  • 1500% Increase in sales from Facebook
  • 173% Increase in customers

Here’s what else we’ve achieved for this client so far as of June 2024!

Time Period:November 2022 – June 2024
Organic Social Media Reach:226K Social Media Users Reached across Facebook, Instagram and TikTok
Social Media Engagement:12K across Facebook, Instagram & TikTok
Social Media Video Views:50.5K across Facebook, Instagram & TikTok
Website Visitors from Organic Social:625 across Facebook, Instagram & TikTok
Conversion Value from Meta Ads:$23K (Started 17 Aug 2023)
Conversions from Meta Ads:464 (Started 17 Aug 2023)
Cost Per Conversion Meta Ads:$11
Channels: Instagram Content, Meta Ads, Facebook Content, TikTok Content


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