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lead generation strategy

If your leads aren’t feeling aligned, it’s not a you problem – it’s a connection problem. Here’s how we refined our client journey to attract better-fit, values-aligned leads (and convert them with ease).

7 Ways We’ve Improved Our Leads (and Attracted More Dream Clients)

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November 18, 2025

Hayley Peters

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What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

October 17, 2022

Apple Advertising + 4 Other Incredible Updates For Your Week

Apple is looking to dive into the advertising space. This week we investigate how Apple tracks our data and what their advertising edge will be when they launch. We discuss TikTok’s retaliation to IG, Elon Musks’ vision for Twitter, Google’s new process for advertising and TikTok’s partnership with LinkTree. Let’s get into it. TikTok Introduces […]

Hayley Peters

Apple Advertising + 4 Other Incredible Updates For Your Week

This week we have some much-needed updates and some… not so much. Let’s unpack some new updates from Meta ads, a TikTok holiday content guide, more links for our IG bios, and a TikTok copycat but what’s new? The last one is probably my favourite but you’ll have to read on to find that one […]

The Meta Ads Roundup + 4 Other Exhilarating Updates For Your Week

October 10, 2022

Hayley Peters

author:

October 10, 2022

Hayley Peters

This week Instagram is giving us features we aren’t sure we want but some insights we definitely want to know. From Google’s big changes to TikTok’s caption character count, there has been so much happening in the digital world with all these updates that we are just going to dive straight in! The Big Instagram […]

The new Instagram updates for your biz + 8 Other Updates For Your Week

October 4, 2022

Melissa

September 5, 2022

Google Is Going Offline + 3 Other Incredible Updates You Need To Read

What’s old is now new again. This week Google has redirected its traffic from the web to the walls of Wrangler. As Google goes offline. Introducing a new way to share ads. Digital screens. This week we are counting down what’s new on LinkedIn, Google and YouTube. Let’s go! Google Billboards For Out-Of-Home Ads Google’s […]

Hayley Peters

Google Is Going Offline + 3 Other Incredible Updates You Need To Read

Bring It On!!! The way we are recommended search results on Google’s is currently changing. On the 25th of August Google announced it was launching a ‘Helpful Content’ Google update and in the next 2 weeks (10 days to be exact) it will be up and running fully. This week we unpack how to get […]

How To Still Be Relevant On Google In 10 days + 6 New Must-See Updates

August 29, 2022

Hayley Peters

author:

August 29, 2022

Hayley Peters

Get in losers!!! We’re going Reel shopping through Instagram’s new product tags tool. This week we break down the key insights you might have missed in between your BeReal updates. Shop Through Reels And just like that… we can live, laugh and shop. Instagram has just rolled out a new feature that allows creators to […]

Product Tags In Reels Are Here + 3 More Updates You Need To Know

August 22, 2022

Hayley Peters

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