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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

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December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

June 27, 2022

LinkedIn’s free new content course + 3 more updates you need to see

If you’ve been wanting to expand to LinkedIn but had no idea where to start, you’ll love this week’s digital updates. We’ve seen SO MANY updates this past week so we’ve chosen the key ones you need to see for running your small biz. Let’s get into it! LinkedIn has a new course on offer […]

Melissa

LinkedIn’s free new content course + 3 more updates you need to see

Google recently released their latest ‘Retail Marketing Guide’ for 2022, filled to the brim with tips, tricks, and surprises you need to see. If you are running any size biz, you know how important it is to stay on Google’s good side. Let’s dive into the biggest nuggets of knowledge from the report and why […]

What you NEED to know from Google’s 2022 Retail Marketing Guide

June 16, 2022

Melissa

author:

June 16, 2022

Melissa

We are going to dive right into it this week because Instagram released HEAPS of official updates that are coming to Reels! Some we’ve seen in testing and others are brand new, so let’s take a look! Meta has announced a heap of updates to Reels WOOHOO! Users will see the changes across Instagram and […]

4 amazing official Reels updates + 3 more epic digital updates

June 7, 2022

Melissa

May 30, 2022

LinkedIn’s sharing its algorithm + 3 more amazing digital updates

Some of the major platforms are sharing their inside goss with us! We are SO excited about these digital updates and of course, we’ve had more news from Meta as well. With algorithm sneak peeks and new Instagram tests, there’s a lot to get into, so let’s dive in! Instagram is testing out a video […]

Melissa

LinkedIn’s sharing its algorithm + 3 more amazing digital updates

TikTok is keeping us on our toes this week with not one but TWO big updates. We are super excited about all these new tools and tests coming out this week, and Twitter and Meta have been bringing the heat with their own changes. Let’s dive right into each social media update! TikTok has launched […]

TikTok has launched a new crediting tool + updates from Meta & Twitter!

May 23, 2022

Melissa

author:

May 23, 2022

Melissa

There’s been a lot of testing happening this week. From Instagram’s following tab to LinkedIn’s algorithm, our go-to social media platforms have been very busy. Let’s take a peek at the big changes and what they mean for you and your biz. Instagram is testing out a ‘following’ tab in Reels Users in India have […]

Instagram tests new ‘following’ tab + 3 more epic updates

May 16, 2022

Melissa

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