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3-minute Reels have finally landed on Instagram, meaning longer-form content on the platform is officially in. Pinterest has just dropped their trend predictions for 2025, and TikTok’s still hanging around in the US… for now. As you can probably guess, there’s a lot to unpack here, so let’s dive right in! Shall we?

The 411: January Updates You Might Have Missed – 3-Minute IG Reels + more

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February 3, 2025

Google's 2024 Search Insights

In our final Digital Update for the year, we’ve got Google’s 2024 Year in Search, where they’ve given business owners 2024 search insights based on user habits to help them make better decisions in 2025. Along with an exciting new update from Instagram that lets you trial your Reels. Ready to say goodbye to 2024?

Google’s 2024 Search Insights + other digital updates

Featured Story

December 16, 2024

Meta Special Interest Categories

Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…

Meta tightens ad restrictions for 2025 + other digital updates

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December 9, 2024

Instagram is ditching hashtag follows, LinkedIn drops fresh do’s and don’ts to boost your content, and Australia moves forward with its teen social media ban.

Instagram’s Hashtag Changes + Other Digital Updates

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November 25, 2024

Google has just launched a new video creation app called Google Vids and YouTube has introduced brand new ways for businesses to advertise!

Google’s New Video App: Google Vids + other digital updates

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November 15, 2024

Instagram has expanded its boosting options for organic posts and has officially surpassed Facebook in monthly users!

Instagram Expands Boosting Options + other digital updates

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November 11, 2024

TikTok has updated its TikTok Academy just in time for the holiday season, and LinkedIn is revealing game-changing insights about AI in the workplace!

TikTok Updates Academy for the Holiday Season + other digital updates

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November 4, 2024

How to improve your website conversion rate

The CTA options Meta has been teasing have finally dropped to change the game and Google’s tourism ads have had a makeover using real-time data!

New Meta Story Ads + other digital updates

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October 28, 2024

Instagram announced carousel posts with music will now be eligible to appear in the Reels feed, reaching a wider audience and improving engagement! Also, Instagram is attempting to encourage the use of QR codes for profile sharing AGAIN!

Instagram Carousels to enter Reels Feed + other digital updates

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October 21, 2024

Meta has added some tempting new perks to the Meta Verified benefits catalogue to try and lure more users into the membership!

Is Meta Verified worth it? + other digital updates

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October 11, 2024

This week, Instagram finally shed some light on the effectiveness of hashtags and introduced a new feature: links in Reels! But there’s a twist.

Instagram Answers Hashtag FAQs + other digital updates

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October 4, 2024

Google Ads uses AI for a smarter and easier way to create campaigns and Meta Ads lets you customise your ads even more!

Google Ads get an AI Makeover + other digital updates

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September 30, 2024

There’s a brand new batch of holiday updates from Meta to kick start your seasonal ads game and Instagram’s official announcement of “Teen Accounts”.

Instagram’s New “Teen Accounts” + other digital updates

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September 23, 2024

Instagram’s new updates let you enhance your engagement with Notes and you can now set specialised Reminder Ads on your feed posts and reels!

Add Notes to Instagram Posts & Reels + other digital updates

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September 16, 2024

Instagram Story Comments

Instagram have brought out another feature that prioritises engagement via DMs this week with it’s new Story Comments feature. And TikTok gives us more tools to personalise our feed. Ready to dive in? You know we are…

Instagram introduces Story Comments + other digital updates

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September 6, 2024

This week LinkedIn introduces a smarter way to search on the platform without using hashtags or keywords and TikTok introduces a new AI Voiceover feature that lets you create a simulation of your own voice!

Instagram Revamps their Text Tools+ other digital updates

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September 2, 2024

Meta now lets you use promo codes in your Lead Forms as the perfect way to promote engagement, and Instagram now lets you add a theme tune to your profile!

Promo Codes in your Meta Ads! + other digital updates

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August 26, 2024

With Google Trends getting a revamp and Meta and Google Analytics are joining forces, this might be the crossover we’ve always dreamed of!

Meta and Google Analytics Team Up + other digital updates

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August 19, 2024

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Time saving digital marketing tools

February 2, 2022

Time-saving tools every business owner needs in 2022

It’s been a hot minute since we updated this popular post – 3 years to be exact! So we’re back with an update to share even more time-saving tools for every business owner.   Read on for some seriously time-saving tools to keep in your back (polly) pocket at all times!     Heads Up!  […]

11 ways to optimise your Instagram bio

March 12, 2021

Instagram Bio Hacks

11 ways to optimise your Instagram bio

July 2, 2020

How we got to 10K followers on Instagram

We’re ALWAYS banging on about how followers and likes don’t really matter in the grand scheme of things. So why do we really care? Well… one reason, we can now add links to our Instagram stories…which minimises the risk of losing potential sales by asking followers to follow directions to our Instagram bio, for one […]

Key shopping dates in Australia

February 25, 2020

5 Misconceptions about Influencers BUSTED

So we recently put up a story asking for everyone’s opinions on influencers. We wanted to get the good, the bad and the ugly, so we could address some common misconceptions about influencers that so many of us have, as well as share some quick tips on how to avoid them! Let’s dig in. Misconception […]

Licensing vs White Labelling

February 10, 2020

How does your audience really feel about your social media ideas?

We asked our audience what they love (and hate) seeing brands do on social media. We recently asked our incredible Instagram fam to share with us some of the things brands do on social media that they absolutely love (or hate). Why? Sometimes as marketers we can get so caught up in our own ideas […]

May 14, 2019

5 Steps to Growing Your Business With Pinterest

Have you ever been lying in your bed late at night, scrolling through Pinterest for some inspo and thought, “I wonder if I can use Pinterest for my business?”.Well, look no further, because we have all the answers to your questions on how to use Pinterest to grow your business right here! With over 100 […]

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