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Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

Featured Story

February 10, 2026

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

March 25, 2022

Marketing Terms Explained

Your Marketing Term Dictionary ⁠ Need a lil’ refresher on the meaning of some of the most common marketing terms you hear all the bloody time? We’ve gotchu. ⁠We’ve broken down our top 5 to keep you all up to date. Funnel First up we have sales funnel! This term gets thrown around a lot, […]

Hayley Peters

Marketing Terms Explained

Digital Marketing Freelancers

Want to know the 4 key lessons we learnt with our membership relaunch?

12 Months after launching our Oh My Digital Membership, we spill the tea on our key takeaways and how you can learn from our experience.

4 MAJOR lessons that we learned 12 Months after our first membership launch!

October 21, 2020

Hayley Peters

author:

October 21, 2020

Hayley Peters

Ever seen this little green circle around a story and wondered what the sh*t it was?⁠

Well this, dear friends, is Instagram’s “Close Friends” list. It’s designed so that you can choose a select list of followers to show your stories to exclusively.⁠

4 ways to use your “Close Friends” list on Instagram as a biz!

September 8, 2020

Hayley Peters

July 2, 2020

Time-saving tools that we couldn’t live without

The best investments we’ve made in our biz so far….. time-saving tools.⁠⁠Yup, we’ve learnt A LOT the hard way over the last 3 years. But we’ve got our systems pretttty well in shape now. For two extreme workaholics, it was a necessity to cut down on tasks that waste our time and speed up our […]

Kaitlyn Gillies

Time-saving tools that we couldn’t live without

So throughout the week we’ve been sharing some tips on how we try our best to look after our mental health while doing this business thing. Now while we’re by no means experts in this field (and you should DEFINITELY go see one if you feel you need to. It’s really hard but it does […]

Looking after your mental health as a small business owner

September 14, 2019

Kaitlyn Gillies

author:

September 14, 2019

Kaitlyn Gillies

Our biggest piece of advice for anyone starting a new business.

Let’s get straight to the point, here it is… Don’t underestimate the need to build your brand before your business takes off with sales. We’ve been running Oh My Digital for about 18 months now after starting it as a side-hustle. Eventually, we both graduated to being full-time business owners and the rest is history. […]

Our biggest piece of advice for starting a new business

February 5, 2019

Kaitlyn Gillies

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The New Instagram Playbook

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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.


A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.

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