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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

June 3, 2024

Facebook shifts their target demographic + other digital updates

This week we see Facebook make a BIG change, shifting their targeting to a younger demographic. Google shuts down its chat options in business listings and TikTok launches an Ads manager guide. You won’t want to miss this.

Hayley Peters

Facebook shifts their target demographic + other digital updates

This week Meta elevates their ad game with new Automated Catalog ad video features. YouTube introduces a quirky Minecraft effect and TikTok launches a buying certification. Let’s jump in!

Meta upgrades Automated Catalog Ads + other digital updates

May 28, 2024

Hayley Peters

author:

May 28, 2024

Hayley Peters

Facebook dedicates a feed to video

Facebook levelled up their user interface with a dedicated video content tab. Plus so much more.

Facebook launches a dedicated video tab + other digital updates

May 20, 2024

Hayley Peters

June 1, 2023

Time to outsource or automate?

When you’re feeling like you’ve hit the absolute ceiling and you can’t take any more work on, but you’ve decided it’s time to scale your business, it might be time to consider outsourcing or automating your processes. Here are some important factors to consider when deciding between choosing to outsource or automate: It’s important to […]

Hayley Peters

Time to outsource or automate?

As a business owner or marketing manager, you no doubt understand the importance of tracking and analysing your campaign data to measure your ROI. Not only will it help you make smarter budgeting decisions, but it’ll tell you if all of that hard-earned work is paying off! Google Analytics (GA4) is a powerful tool that […]

The ultimate guide to tracking your marketing campaign success

March 27, 2023

Hayley Peters

author:

March 27, 2023

Hayley Peters

LinkedIn recently shared some AMAZING insights into their algorithm and what they want to see on the platform (literally couldn’t be more helpful, right?). We thought we’d take it one step further and give you some practical tips and advice so you can make the most of your LinkedIn presence. LinkedIn tip #1: Sharing your […]

Here’s how you can make the most out of the LinkedIn algorithm

July 11, 2022

Melissa

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