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Hayley Peters

Time to outsource or automate?

Small Business

June 1, 2023


When you’re feeling like you’ve hit the absolute ceiling and you can’t take any more work on, but you’ve decided it’s time to scale your business, it might be time to consider outsourcing or automating your processes.

Here are some important factors to consider when deciding between choosing to outsource or automate:

  1. Cost: Evaluate the costs associated with outsourcing or automation compared to keeping the processes in-house. Consider factors such as initial setup costs, ongoing maintenance expenses, and potential cost savings in the long run.

  1. Core Competencies: Assess whether the processes you plan to outsource or automate are core competencies of your business. If they are not central to your value proposition, outsourcing or automation might be a viable option.

  1. Quality Control: Determine if you can maintain the desired level of quality control when outsourcing or automating. Consider whether the outsourced party or automated system can consistently deliver the quality standards you require.

  1. Security and Confidentiality: Evaluate the security risks associated with outsourcing or automation. Ensure that proper security measures are in place to protect sensitive information, trade secrets, and customer data.

  1. Scalability: Consider the scalability of the outsourced solution or automated system. Will it be able to handle increased volumes as your business grows? Can it be easily upgraded or expanded?

  1. Flexibility and Customization: Determine if the outsourced solution or automation can be customized to fit your specific business needs. Flexibility is crucial as your business requirements may change over time.

  1. Communication and Collaboration: Assess the level of communication and collaboration required when working with an outsourced party. Consider the language barriers, time zone differences, and the effectiveness of communication channels.

  1. Control and Oversight: Consider the level of control and oversight you will have over the outsourced processes or automated systems. Determine if you will have sufficient visibility and control to ensure that everything operates smoothly.

  1. Legal and Compliance Considerations: Understand the legal and compliance requirements associated with outsourcing or automation. Ensure that the outsourced party or automated system complies with relevant regulations and industry standards.

  1. Employee Impact: Evaluate the potential impact on your current employees when outsourcing or automating processes. Consider if it will result in job losses or require retraining or redeployment of employees, or whether it gives your employees time back to do something more valuable.

  1. Risk Mitigation: Identify and assess the risks associated with outsourcing or automation. Develop a risk mitigation plan to address potential challenges or issues that may arise.

  1. Long-Term Strategy: Align the decision to outsource or automate with your long-term business strategy. Consider how it will contribute to your overall goals, competitive advantage, and growth plans.

It’s important to thoroughly evaluate these considerations and weigh the pros and cons before making a decision about outsourcing or automation. Each business is unique, so what works for one may not work for another. We suggest seeking expert advice and conducting a cost-benefit analysis to make an informed decision.

And don’t forget, if you want to outsource your marketing to us, we’re here for you to help you kick your marketing goals, and take a few things off of your to-do list. Check out our services here.




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