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Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

Featured Story

February 10, 2026

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

How to make LinkedIn work for you

October 3, 2018

How to make LinkedIn work for you and your business

Oh hey peeps – it’s Digital Wednesday! This week we’re answering a question from the amazing creator of the group You and Your Business – Angelina from Asiara Media! Angelina asked us…. 🤷Do you class LinkedIn as Social Media? and is it worthy for Brands/ and businesses? Why yes/no?🤷   Great question! We’re guilty of […]

Kaitlyn Gillies

How to make LinkedIn work for you and your business

Instagram Gal Gang - Karen Vivarelli Design

We decided to start a little Instagram Gal Gang interview because we have such a beautiful community of gorgeous ladies who are just KILLING it in business (and especially Instagram). We thought it would be great to share their journey and highlight a few tips and tricks along the way! We met the lovely Karen […]

Instagram Gal Gang – Karen Vivarelli

August 7, 2018

Hayley Peters

author:

August 7, 2018

Hayley Peters

hashtag tricks

So you’ve refined and chiseled your content into a masterpiece but it’s just not getting the notice on social you expected?   Don’t panic, we are here to help! And just a little tip, even though most of us know of the power social has on spreading your message we often don’t know how to […]

6 hashtag tricks we swear by to boost your Instagram game

July 18, 2018

Katherine Ryan

July 2, 2018

How to recharge your marketing batteries

Is there something in the air? Feeling like you’ve lost your marketing sparkle? Fear not! This is temporary and your love for marketing will return. Here are six steps to take home for a test run. Batteries not included.   Step 1 – Identify your productive hours Being the amazingly complex humans we are means […]

Bronwyn Ware

How to recharge your marketing batteries

If you like our fun, colourful images on Instagram (shameless self-promotion – check us out at @ohmydigital), you’ll enjoy this blog. We’d spent months of searching Google for stock image sites that would give us the brand look we desired. Being an agency, we also needed to ensure we had a wide collection for our […]

30 stock image sites you need to bookmark

May 31, 2018

Hayley Peters

author:

May 31, 2018

Hayley Peters

So usually on this blog we write from our natural point of view as social media specialists, however, today we’re gonna flip this right on its head.   Today we’re writing as a CUSTOMER.   Yeah that’s right, we’re people too. It’s how we put ourselves in your customers’ shoes and understand what they want […]

3 mistakes businesses make online that make us say “can you not?” + How to fix them

April 21, 2018

Kaitlyn Gillies

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