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Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

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February 10, 2026

Hayley Peters

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What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

August 1, 2022

Instagram’s full-screen feed testing is gone + 3 more epic digital updates

WELL, we certainly weren’t expecting this! Instagram has made a huge move on its newest features which we think you will be happy to hear about (hint: it has to do with the full-screen feed testing). Let’s get straight into it cause there is a lot to unpack here! Instagram is pulling back on its […]

Melissa

Instagram’s full-screen feed testing is gone + 3 more epic digital updates

Holy moly, just when we thought Instagram might be settling down with their updates, they’ve come in and hit us with some HUGE changes to Reels and videos. Not only that, but Meta has announced major changes to our Facebook feeds! There’s a lot to uncover here, so let’s get into this Instagram reel update […]

The huge change to Instagram videos + 3 more updates you need to know

July 25, 2022

Melissa

author:

July 25, 2022

Melissa

LinkedIn recently shared some AMAZING insights into their algorithm and what they want to see on the platform (literally couldn’t be more helpful, right?). We thought we’d take it one step further and give you some practical tips and advice so you can make the most of your LinkedIn presence. LinkedIn tip #1: Sharing your […]

Here’s how you can make the most out of the LinkedIn algorithm

July 11, 2022

Melissa

July 11, 2022

TikTok has released a course you need + 2 more epic digital updates

TikTok has been hot hot hot lately, and they are helping everyone to get in on the action. We are super excited about what they are releasing (HINT: TikTok course). PLUS; we’ve had two other updates we just had to share with you (Facebook and Twitter are bringing all the updates). TikTok is sharing its […]

Melissa

TikTok has released a course you need + 2 more epic digital updates

Yep, Instagram is making even more Reels updates. This time it isn’t about the reels themselves, but where they will go (hint: video to Reel). Meta is coming in hot with HEAPS of Facebook Groups tests and we might be able to schedule Reels sooner than we thought. Instagram is testing posting all videos as […]

Instagram’s latest video to Reel push + 2 Meta updates you’ll want to know about

July 4, 2022

Melissa

author:

July 4, 2022

Melissa

If you’ve been wanting to expand to LinkedIn but had no idea where to start, you’ll love this week’s digital updates. We’ve seen SO MANY updates this past week so we’ve chosen the key ones you need to see for running your small biz. Let’s get into it! LinkedIn has a new course on offer […]

LinkedIn’s free new content course + 3 more updates you need to see

June 27, 2022

Melissa

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