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Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

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February 10, 2026

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

September 12, 2022

Instagram ‘Add(s) Topics’ to Reels + 4 Other Hot New Updates

IG has introduced (Hot) Topics to Reels. Twitter has set up its own Top Gun academy for its best business tips and you too can use Youtube for educational purposes, ad-free. Spit it out Harry Styles. LET’S GO!!! HOT TOPICS BUT ITS IG Instagram is refining its Reels this week by trying out a new […]

Hayley Peters

Instagram ‘Add(s) Topics’ to Reels + 4 Other Hot New Updates

What’s old is now new again. This week Google has redirected its traffic from the web to the walls of Wrangler. As Google goes offline. Introducing a new way to share ads. Digital screens. This week we are counting down what’s new on LinkedIn, Google and YouTube. Let’s go! Google Billboards For Out-Of-Home Ads Google’s […]

Google Is Going Offline + 3 Other Incredible Updates You Need To Read

September 5, 2022

Hayley Peters

author:

September 5, 2022

Hayley Peters

Bring It On!!! The way we are recommended search results on Google’s is currently changing. On the 25th of August Google announced it was launching a ‘Helpful Content’ Google update and in the next 2 weeks (10 days to be exact) it will be up and running fully. This week we unpack how to get […]

How To Still Be Relevant On Google In 10 days + 6 New Must-See Updates

August 29, 2022

Hayley Peters

August 22, 2022

Product Tags In Reels Are Here + 3 More Updates You Need To Know

Get in losers!!! We’re going Reel shopping through Instagram’s new product tags tool. This week we break down the key insights you might have missed in between your BeReal updates. Shop Through Reels And just like that… we can live, laugh and shop. Instagram has just rolled out a new feature that allows creators to […]

Hayley Peters

Product Tags In Reels Are Here + 3 More Updates You Need To Know

Instagram is back at it with the tests and updates coming in strong, with two HUGE updates this past week alone. From new location features to the much anticipated in-app scheduling, we might be about to see some big Insta changes once again. Your LinkedIn feed might be about to change LinkedIn is testing a […]

Instagram in-app scheduling is on its way + 3 updates it’s time you saw

August 15, 2022

Melissa

author:

August 15, 2022

Melissa

LinkedIn is coming in strong this week with some major changes and FREEBIES on offer for its users. We’ve seen some very exciting changes over this past week that we think any small business owner needs to see. Meta’s brand new chatbot is here Unhelpful chatbots might soon be a thing of the past. Meta […]

The LinkedIn courses you can do for free + 3 more amazing updates

August 8, 2022

Melissa

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