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Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

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February 10, 2026

Hayley Peters

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What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

New TikTok Engagement tools

July 31, 2023

Better TikTok engagement + more Digital Updates coming in HOT

This week has been all about getting better engagement, better results and more out of your content. With TikTok dropping in some new HOT tools we can’t wait to try (um text-based posts WHAT?), LinkedIn working on a new LinkedIn AI coach (do they come in the personal variety?) and Google dropping their URL updates […]

Hayley Peters

Better TikTok engagement + more Digital Updates coming in HOT

Hey, hey, hey! Get hyped for the newest must-know digital updates! TikTok teams up with Warner Brothers Music to take music licensing to the next level, giving creators and marketers the ultimate rockstar treatment! And hold your pom-poms tight because Apple is bringing us “Apple GPT” – an AI superstar that’s gonna make our devices […]

TikTok teams up with Warner Music + More Digital Updates!

July 24, 2023

Hayley Peters

author:

July 24, 2023

Hayley Peters

Brace yourselves for an exciting dose of digital updates that have surfaced over the last week. From Google introducing more transparency that allows marketers to spy on their competitors’ ads to TikTok preparing to conquer the world of online shopping plus AI now advancing YouTube and Google unveil cutting-edge features. Buckle up, grab your go-to […]

Spy on your competitors’ Google Ads + More Digital Updates!

July 17, 2023

Hayley Peters

July 12, 2023

5 tips to improve your mental health when you work from home

If you’re new to owning a business and working from home, it can be an adjustment. Not only can it be taxing on you physically, but your mental health can take a toll. With so many distractions and having to force ourselves into a routine that suits us, it’s a whole new world. We started […]

Hayley Peters

5 tips to improve your mental health when you work from home

Hold onto your seats, social media enthusiasts! We have a whirlwind of exciting updates from the world of digital marketing. Instagram Threads has officially arrived, promising to take messaging to new heights. Meanwhile, Twitter continues to become more exclusive with another feature to become strictly for Twitter blue members only. Plus Business accounts are in […]

Are Instagram Threads the new Twitter? + More Digital Updates!

July 10, 2023

Hayley Peters

author:

July 10, 2023

Hayley Peters

Exciting updates are here to supercharge your marketing efforts! TikTok bids farewell to its BeReal clone, while new lead generation strategies emerge. LinkedIn unveils insights on its latest algorithm, and Instagram Posts and Reels now allow multiple collaborators. Grab a latte, cozy up, and get ready to indulge in some seriously awesome updates! TikTok is […]

TikTok Unleash New Possibilities for Brands and Entrepreneurs + More Digital Updates!

June 26, 2023

Hayley Peters

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