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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

March 25, 2024

Instagram Updates Hashtag Search To Broaden Discovery + other digital updates

In this week of digital updates, Instagram has been on fire with new updates, including the launch of ads with promo codes, enhancements to hashtag search, and further expansion of 3-minute Reels testing. Meanwhile, Google’s terminology updates have sparked a bit of confusion. Let’s dive in!

Hayley Peters

Instagram Updates Hashtag Search To Broaden Discovery + other digital updates

This week, the social platforms have truly outdone themselves with updates and lots of exciting tests! They have released so many and there are some serious gems in there. Pinterest has really raised the bar with a game-changing ‘Body Types’ filter for users and the results have been phenomenal. Start scrolling to see them all.

Pinterest Rolls Out ‘Body Type Ranges’ Filter + other digital updates

March 18, 2024

Hayley Peters

author:

March 18, 2024

Hayley Peters

How much should I spend on ads?

We get asked this question all the time! If you’ve ever asked an ads expert “how much should I spend on ads?”, you’ve probably got an answer like “it depends”. We know, we know, that answer is annoying af. As a short answer? Unfortunately, this is true. It does depend. But the long answer is: […]

How much should I spend on ads? 

March 15, 2024

Kaitlyn Gillies

March 11, 2024

Google Announces New Core Algorithm Update + other digital updates

What a week it’s been in the digital world! Instagram, LinkedIn, Google, and TikTok are all serving up major updates. From Instagram’s DM upgrades to LinkedIn’s new career-boosting tools, and not forgetting Google’s algorithm makeover to keep our searches on point, there’s so much to dive into!

Hayley Peters

Google Announces New Core Algorithm Update + other digital updates

LinkedIn has been on fire lately with updated and they’ve just dropped the tea on the latest insights into the algorithm and rolled out even more AI powered options to our lives a breeze. There are also some exciting updates from our faves over at Facebook, Instagram, and TikTok! Are you ready?

LinkedIn’s Latest Algorithm Updates + other digital updates

March 4, 2024

Hayley Peters

author:

March 4, 2024

Hayley Peters

This week has been jam-packed with updates from Meta, from advising advertisers to dodge mobile boosting fees to expanding access to the Creator Marketplace, Meta’s been keeping busy. Instagram’s also been hard at work testing out a bunch of exciting new features. If that’s not enough, Google’s also joined the party with its latest “Trend […]

Google introduces “trend detection” insights + other digital updates

February 26, 2024

Hayley Peters

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