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lead generation strategy

If your leads aren’t feeling aligned, it’s not a you problem – it’s a connection problem. Here’s how we refined our client journey to attract better-fit, values-aligned leads (and convert them with ease).

7 Ways We’ve Improved Our Leads (and Attracted More Dream Clients)

Featured Story

November 18, 2025

Hayley Peters

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What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

June 12, 2023

Supersized stories are back + 9 Other Updates!

There’s so many things happening digital world! This week, Instagram tests a new AI chatbot for direct messages, while also bringing back supersized Stories for a more immersive experience. YouTube gets a boost with AI-powered solutions for enhanced advertising. LinkedIn expands direct messaging to Company Pages, fostering professional connections. Stay tuned for more exciting news, […]

Hayley Peters

Supersized stories are back + 9 Other Updates!

There’s some exciting things happening in the world of social media! First up, get ready to be amazed as we unveil Google’s game-changing new search engine. Discover how TikTok is introducing Tako, an AI chatbot that is set to enhance content discovery and provide users with personalised video matches. But that’s not all. We’ll take […]

Discover Google’s Revolutionary Search Engine + 3 Other Exciting Updates!

May 29, 2023

Hayley Peters

author:

May 29, 2023

Hayley Peters

Get ready for an exciting week in the world of social media! Instagram has been on fire, introducing a range of genuinely helpful features that will take your user experience to the next level. From sharing GIFs as responses to Instagram comments, to inviting guests for collaborative conversations on Broadcast Channels. TikTok is making waves […]

Spice up your Instagram comments with GIFs

May 22, 2023

Hayley Peters

May 15, 2023

Pinterest Streamlines Pin Creation + 11 Other Updates

Get ready for another week of exciting digital updates! This week is jam-packed with exciting updates and tests. From Google’s new blue checkmarks that confirm sender identity and protects against phishing scams, to TikTok’s photo mode and Instagram’s ability to add polls in the comments section. Say goodbye to hibernated or restricted accounts and hello […]

Hayley Peters

Pinterest Streamlines Pin Creation + 11 Other Updates

Are you ready for the latest social media updates? If you’re running Facebook Ads, you’ll want to be aware of a recent ads overspend issue that affected a lot of advertiser accounts. Meanwhile, local businesses that rely on hyper-local targeting for their Facebook ads may be impacted by the platform’s recent shake-up. On the bright […]

Facebook Ads Overspend Alert Plus 8 Other Updates

May 2, 2023

Hayley Peters

author:

May 2, 2023

Hayley Peters

Welcome to the exciting digital world, where trends and updates are constantly shifting, and keeping up with the latest developments is so important. But how do you separate the fads from the long-lasting game-changers? In this blog, we’re going to dive into some of the most recent updates that are reshaping the digital landscape. From […]

What We Can Learn From Instagrams NFT Deactivation

April 11, 2023

Hayley Peters

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