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lead generation strategy

If your leads aren’t feeling aligned, it’s not a you problem – it’s a connection problem. Here’s how we refined our client journey to attract better-fit, values-aligned leads (and convert them with ease).

7 Ways We’ve Improved Our Leads (and Attracted More Dream Clients)

Featured Story

November 18, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

March 4, 2024

LinkedIn’s Latest Algorithm Updates + other digital updates

LinkedIn has been on fire lately with updated and they’ve just dropped the tea on the latest insights into the algorithm and rolled out even more AI powered options to our lives a breeze. There are also some exciting updates from our faves over at Facebook, Instagram, and TikTok! Are you ready?

Hayley Peters

LinkedIn’s Latest Algorithm Updates + other digital updates

If you noticed music disappearing from TikTok last week, you weren’t alone. TikTok has had all of its UGM music pulled, leaving users awkwardly dancing in silence. Head of Instagram Adam Mosseri drops some hot tips on how to get the most out of Instagram plus more digital updates you don’t want to miss.

Music disappears from TikTok + other digital updates

February 5, 2024

Hayley Peters

author:

February 5, 2024

Hayley Peters

Another week, another platform tightening their data privacy purse strings with LinkedIn ditching their Lookalike Audience targeting option. Plus a bunch of exciting Instagram tests (like Flipside) and other digital updates you’ll love (or love to hate).

LinkedIn ditches Lookalike Audiences + other digital updates

January 29, 2024

Hayley Peters

Digital Updates

September 18, 2023

TikTok, Instagram, Meta, YouTube, LinkedIn and Pinterest all battle it out with big digital updates

It has been a week of big digital updates, with TikTok, Instagram, Meta, YouTube, LinkedIn and Pinterest all stepping up their game and bringing new features to the table. Nothing like a little competition to give the users what they want (finally). So step on through and see what’s new.

Hayley Peters

TikTok, Instagram, Meta, YouTube, LinkedIn and Pinterest all battle it out with big digital updates

LinkedIn gives newsletters a glow-up

This week has been a BIG one in the digital marketing space. LinkedIn has given its newsletters a glow-up plus added new collaboration features. It’s all happening this week and the countdown to the silly season has begun (where has this year gone?!)

LinkedIn Newsletter glow-ups, collab updates + more

August 28, 2023

Hayley Peters

author:

August 28, 2023

Hayley Peters

Ready to conquer LinkedIn and take your marketing efforts to the next level? We’ve got some exciting news for you! LinkedIn has recently made significant updates to its algorithm in response to user feedback. The goal is to reduce irrelevant, non-professional content and highlight more valuable, insightful, and expert-driven posts. So, grab your virtual highlighter, […]

Demystifying the LinkedIn Algorithm

August 8, 2023

Hayley Peters

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