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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

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December 10, 2025

Hayley Peters

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What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

October 4, 2022

The new Instagram updates for your biz + 8 Other Updates For Your Week

This week Instagram is giving us features we aren’t sure we want but some insights we definitely want to know. From Google’s big changes to TikTok’s caption character count, there has been so much happening in the digital world with all these updates that we are just going to dive straight in! The Big Instagram […]

Melissa

The new Instagram updates for your biz + 8 Other Updates For Your Week

This week Meta is reaching out to its biggest fans by giving groupies greater access to their stars. We also countdown TikTok’s political stance, IG’s new button feature, new holiday how-to guides for IG and much more. Scroll down to read the body Adam Levine is calling absurd. The Meta Update Meta is making changes […]

The Meta Verse Update + 5 Other Mega Updates For Your Week

September 26, 2022

Hayley Peters

author:

September 26, 2022

Hayley Peters

This week YouTube looks to take the social media throne by adding monetisation to its Shorts. No! Not the jorts kind but the funniest home videos you see on your YouTube dashboard. Plus we discuss, BeReals followers, the future of Twitter sharing and a new tool to help create engaging content coming soon. Let’s discuss […]

YouTube’s Big Shorts + 3 Other Great Updates This Week

September 19, 2022

Hayley Peters

September 12, 2022

Instagram ‘Add(s) Topics’ to Reels + 4 Other Hot New Updates

IG has introduced (Hot) Topics to Reels. Twitter has set up its own Top Gun academy for its best business tips and you too can use Youtube for educational purposes, ad-free. Spit it out Harry Styles. LET’S GO!!! HOT TOPICS BUT ITS IG Instagram is refining its Reels this week by trying out a new […]

Hayley Peters

Instagram ‘Add(s) Topics’ to Reels + 4 Other Hot New Updates

What’s old is now new again. This week Google has redirected its traffic from the web to the walls of Wrangler. As Google goes offline. Introducing a new way to share ads. Digital screens. This week we are counting down what’s new on LinkedIn, Google and YouTube. Let’s go! Google Billboards For Out-Of-Home Ads Google’s […]

Google Is Going Offline + 3 Other Incredible Updates You Need To Read

September 5, 2022

Hayley Peters

author:

September 5, 2022

Hayley Peters

Bring It On!!! The way we are recommended search results on Google’s is currently changing. On the 25th of August Google announced it was launching a ‘Helpful Content’ Google update and in the next 2 weeks (10 days to be exact) it will be up and running fully. This week we unpack how to get […]

How To Still Be Relevant On Google In 10 days + 6 New Must-See Updates

August 29, 2022

Hayley Peters

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