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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

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December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

May 22, 2023

Spice up your Instagram comments with GIFs

Get ready for an exciting week in the world of social media! Instagram has been on fire, introducing a range of genuinely helpful features that will take your user experience to the next level. From sharing GIFs as responses to Instagram comments, to inviting guests for collaborative conversations on Broadcast Channels. TikTok is making waves […]

Hayley Peters

Spice up your Instagram comments with GIFs

Get ready for another week of exciting digital updates! This week is jam-packed with exciting updates and tests. From Google’s new blue checkmarks that confirm sender identity and protects against phishing scams, to TikTok’s photo mode and Instagram’s ability to add polls in the comments section. Say goodbye to hibernated or restricted accounts and hello […]

Pinterest Streamlines Pin Creation + 11 Other Updates

May 15, 2023

Hayley Peters

author:

May 15, 2023

Hayley Peters

We’re gonna talk about three major Insta fails that we see business owners make all too often! These mistakes may seem like they’re helping your account, but they’re actually doing more harm than good. And as your marketing cheerleaders, we’re here to cheer you in the right direction. Mistake #1: Buying Followers I know it’s […]

3 big mistakes business owners make on socials

May 9, 2023

Hayley Peters

May 9, 2023

Engagement Pods are so not fetch (and can seriously damage your Instagram account)

Are you ready to talk about engagement pods on Instagram? We are so ready to break it down for you like it’s 2001 and we’re rocking out to “Oops!… I Did It Again” by Britney Spears. So, what are engagement pods, you ask? They’re basically groups of Instagram users who agree to help each other […]

Hayley Peters

Engagement Pods are so not fetch (and can seriously damage your Instagram account)

Are you ready for the latest social media updates? Instagram has been on a roll with exciting updates and tests recently, including public group stories and songs in photo carousels. Meta has stepped up its game with new discovery and personalisation controls for FB Reels, while Instagram has expanded UGC promotion opportunities and rebranded Branded […]

Fresh UGC Opportunities + More Exciting Updates!

May 8, 2023

Hayley Peters

author:

May 8, 2023

Hayley Peters

Are you ready for the latest social media updates? If you’re running Facebook Ads, you’ll want to be aware of a recent ads overspend issue that affected a lot of advertiser accounts. Meanwhile, local businesses that rely on hyper-local targeting for their Facebook ads may be impacted by the platform’s recent shake-up. On the bright […]

Facebook Ads Overspend Alert Plus 8 Other Updates

May 2, 2023

Hayley Peters

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