We’re starting 2024 off with a bang. Instagram have answered some of your top questions, including whether reach and engagement will get better in 2024. TikTok have dropped a 2024 marketing calendar to help businesses get ahead of their content planning. And both apps continue to battle each other by testing out fun new features. We can’t wait to see how you use them!

Instagram, Pinterest and TikTok have all weighed in on their 2024 trend predictions, and we are SO here for this new era of personalisation and realness. Plus we’ve got a HEAP of new digital updates to finish off 2023 with a bang, are you ready?

In November, Instagram knocked it out of the park with updates. They have released so many and they are some serious gems in there. Not to be outdone, TikTok has released a great tool for creatives but a not so great update to the FYP (you’ll see what we mean).

It looks privacy and user experience is at the forefront of all of the major tech apps for 2024. With Google cracking down on consumer finance, Instagram rolling out posting to close friends, LinkedIn introducing more ways to track data and more. With how quickly they’re all rolling out updates, we can’t wait to see what’s to come for 2024!

This month, Instagram (as always), TikTok, and Google had the biggest updates that we just had to share with you. Some of these are pretty damn cool (HINT: A new Instagram story feature) and others will have a pretty big impact. One announcement in particular had us in the feels, but you’ll soon see which it was.

It has been a HUGE week of digital updates, with the major platforms bringing in some big (and kinda surprising) updates. There are a few in here *cough* TikTok *cough* that could very well change the way people shop and search. So, let’s get straight into it.