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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

LinkedIn Algorithm

February 19, 2024

Pinterest rolls out new collaboration features + other digital updates

This week has been a BIG one for all the social media channels, especially Instagram and Pinterest. Over on Instagram, you can now filter your DMs to prioritise messages from accounts you follow. Plus, get ready to spice up your stories with animated stickers made from video clips, thanks to the new video cutout option! […]

Hayley Peters

Pinterest rolls out new collaboration features + other digital updates

If you noticed music disappearing from TikTok last week, you weren’t alone. TikTok has had all of its UGM music pulled, leaving users awkwardly dancing in silence. Head of Instagram Adam Mosseri drops some hot tips on how to get the most out of Instagram plus more digital updates you don’t want to miss.

Music disappears from TikTok + other digital updates

February 5, 2024

Hayley Peters

author:

February 5, 2024

Hayley Peters

Another week, another platform tightening their data privacy purse strings with LinkedIn ditching their Lookalike Audience targeting option. Plus a bunch of exciting Instagram tests (like Flipside) and other digital updates you’ll love (or love to hate).

LinkedIn ditches Lookalike Audiences + other digital updates

January 29, 2024

Hayley Peters

January 22, 2024

Cancel your Instagram stories + other digital updates

Instagram has been dropping updates (and testing) like their lives depend on it. But with new features like the ability to cancel your Instagram stories, custom stickers, new filters and better Android image quality, we’re not complaining. Check out all the updates from the last week.

Hayley Peters

Cancel your Instagram stories + other digital updates

Oh My Digital Rebrand

It’s been a whirlwind week with all the major platforms dropping updates (and tests) left and right. From Meta pulling the plug on third-access to Facebook Groups to Instagram testing publishing directly to the grid and TikTok’s addition of product links to videos, there’s a lot to catch up on. Don’t worry, though, we’ve got […]

Tiktok adds product links + other digital updates

January 22, 2024

Hayley Peters

author:

January 22, 2024

Hayley Peters

Meta Ads Interest Targeting Updates

In this week of digital updates, Meta removes MORE detailed targeting, drops new AI and Teen policy and Google drops new Inappropriate Content Policy. It’s been a big week of compliance in the digital world!

Meta removes MORE detailed targeting + more digital updates

January 15, 2024

Hayley Peters

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