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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

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December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

April 9, 2024

Facebook launches TikTok inspired Vertical Video + other updates

This week in the world of digital updates, the platforms attempt to one-up each other, with Facebook replicating TikTok’s Vertical Video Display, and TikTok beginning to tease a new Photo-Sharing app in a bid to rival Instagram. Instagram rise above the drama this week with updates that make it easier to notify and engage your audience. Read on for the digital tea!

Hayley Peters

Facebook launches TikTok inspired Vertical Video + other updates

What an exciting week in the digital world! Instagram, YouTube, LinkedIn, and Google have been on fire, rolling out new features and LOTS of exciting tests. But that’s not all – Instagram has also dropped some tips and tricks to make your stories stand out from the crowd! So, step on through and join the fun as we explore the latest updates!

Story Tips Straight From Instagram + other digital updates

April 2, 2024

Hayley Peters

author:

April 2, 2024

Hayley Peters

In this week of digital updates, Instagram has been on fire with new updates, including the launch of ads with promo codes, enhancements to hashtag search, and further expansion of 3-minute Reels testing. Meanwhile, Google’s terminology updates have sparked a bit of confusion. Let’s dive in!

Instagram Updates Hashtag Search To Broaden Discovery + other digital updates

March 25, 2024

Hayley Peters

March 18, 2024

Pinterest Rolls Out ‘Body Type Ranges’ Filter + other digital updates

This week, the social platforms have truly outdone themselves with updates and lots of exciting tests! They have released so many and there are some serious gems in there. Pinterest has really raised the bar with a game-changing ‘Body Types’ filter for users and the results have been phenomenal. Start scrolling to see them all.

Hayley Peters

Pinterest Rolls Out ‘Body Type Ranges’ Filter + other digital updates

What a week it’s been in the digital world! Instagram, LinkedIn, Google, and TikTok are all serving up major updates. From Instagram’s DM upgrades to LinkedIn’s new career-boosting tools, and not forgetting Google’s algorithm makeover to keep our searches on point, there’s so much to dive into!

Google Announces New Core Algorithm Update + other digital updates

March 11, 2024

Hayley Peters

author:

March 11, 2024

Hayley Peters

LinkedIn has been on fire lately with updated and they’ve just dropped the tea on the latest insights into the algorithm and rolled out even more AI powered options to our lives a breeze. There are also some exciting updates from our faves over at Facebook, Instagram, and TikTok! Are you ready?

LinkedIn’s Latest Algorithm Updates + other digital updates

March 4, 2024

Hayley Peters

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