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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

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December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Facebook dedicates a feed to video

May 20, 2024

Facebook launches a dedicated video tab + other digital updates

Facebook levelled up their user interface with a dedicated video content tab. Plus so much more.

Hayley Peters

Facebook launches a dedicated video tab + other digital updates

Instagram has introduced four exciting new story stickers to elevate your customer experience and create more engagement (and sales). Plus, catch up on TikTok’s legal showdown with the US government.

Instagram Drops New Story Stickers + other digital updates

May 13, 2024

Hayley Peters

author:

May 13, 2024

Hayley Peters

Instagram algorithm ranking update

Instagram has FINALLY given the people what want this week by announcing THREE huge updates to the way they rank content on Instagram. Most of the major platforms have been giving their ads a glow-up. Plus a whole heap of other updates we know you’ll love.

Instagram updates algorithms ranking + other digital updates

May 3, 2024

Hayley Peters

April 29, 2024

The TikTok ban looms + other digital updates

This week in the world of digital updates, the much anticipated TikTok ban news has reared its ugly head, prompting businesses to diversify strategies. Despite this, TikTok continues to roll out new updates and tests. Ready to dive in?

Hayley Peters

The TikTok ban looms + other digital updates

Meta AI has taken over! If you haven’t seen the new Meta AI feature launched across Instagram, Facebook and TikTok, you may as well be living under a rock. Meta AI has brought the fire and is giving old ChatGPT a run for its money. Read on for the digital tea!

Meta AI has taken over + other digital updates

April 23, 2024

Hayley Peters

author:

April 23, 2024

Hayley Peters

This week, TikTok plays the long game with a new update allowing you upload videos up to 15 minutes long! Competitor Instagram is on fire with a bunch of new updates, Meanwhile, LinkedIn and Meta are both fighting fires.

TikTok Unveils 15-Minute Videos + other digital updates

April 15, 2024

Hayley Peters

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