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Break Up with Your Stale Marketing Strategy

If your marketing feels more like a dead-end than a love story, it’s time to start a new chapter. One that’s clear, consistent, and aligned with the clients you really want to attract.

It’s Time to Break Up with Your Old Marketing Strategy (and Find One That Loves You Back)

Featured Story

September 4, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

January 22, 2024

Cancel your Instagram stories + other digital updates

Instagram has been dropping updates (and testing) like their lives depend on it. But with new features like the ability to cancel your Instagram stories, custom stickers, new filters and better Android image quality, we’re not complaining. Check out all the updates from the last week.

Oh My Digital Rebrand

January 22, 2024

Tiktok adds product links + other digital updates

It’s been a whirlwind week with all the major platforms dropping updates (and tests) left and right. From Meta pulling the plug on third-access to Facebook Groups to Instagram testing publishing directly to the grid and TikTok’s addition of product links to videos, there’s a lot to catch up on. Don’t worry, though, we’ve got […]

Meta Ads Interest Targeting Updates

January 15, 2024

Meta removes MORE detailed targeting + more digital updates

In this week of digital updates, Meta removes MORE detailed targeting, drops new AI and Teen policy and Google drops new Inappropriate Content Policy. It’s been a big week of compliance in the digital world!

Instagram Updates

January 8, 2024

Will Instagram reach and engagement get better in 2024? Q&As + more

We’re starting 2024 off with a bang. Instagram have answered some of your top questions, including whether reach and engagement will get better in 2024. TikTok have dropped a 2024 marketing calendar to help businesses get ahead of their content planning. And both apps continue to battle each other by testing out fun new features. We can’t wait to see how you use them!

2024 Trend Predictions

December 11, 2023

Instagram, Pinterest and TikTok weigh in on 2024 trends + digital updates

Instagram, Pinterest and TikTok have all weighed in on their 2024 trend predictions, and we are SO here for this new era of personalisation and realness. Plus we’ve got a HEAP of new digital updates to finish off 2023 with a bang, are you ready?

November Digital Updates

December 5, 2023

10 Huge November Digital Updates You Need to See

In November, Instagram knocked it out of the park with updates. They have released so many and they are some serious gems in there. Not to be outdone, TikTok has released a great tool for creatives but a not so great update to the FYP (you’ll see what we mean).

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