My title
Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

Featured Story

February 10, 2026

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Magic

April 25, 2022

Ideas to maximise your Reach

Has your Reach been dropping like it’s hot? 🔥⁠⁠First of all – don’t panic. All of our favourite platforms are being loaded with new users and content every day – which means more noise and less attention to go around 👀⁠⁠If you’re already doing these things, keep doing your thing and focus on maximising relationships […]

Hayley Peters

Ideas to maximise your Reach

Our fourth year was the most transformative in our business. We took the most risks – and we reaped the biggest rewards! We sat down at the beginning of 2020 and decided this was the year we were going to really dive headfirst into the biz and grow.  But first, we need to rewind a […]

Asking for Help: 5 Lessons Over 5 Years

April 18, 2022

Melissa

author:

April 18, 2022

Melissa

Wanna know how we never run out of content ideas despite our years of posting consistently to the ‘gram? Social media can be a time consuming part of running a biz! Unless you know how to do it effectively. It’s actually super simple and can save you a HEAP of time and stress. We’ve put […]

Endless Content Ideas: 5 Tips for Repurposing Content

April 15, 2022

Hayley Peters

April 11, 2022

Learning to Say No: 5 Lessons Over 5 Years

In our third year of business, we really got to know ourselves and our services inside and out. By this stage, we’d started working with regular clients. We’d started getting a feel for who we LOVED working with. And who we wished we’d said no to… So here are lessons from our third year in […]

Melissa

Learning to Say No: 5 Lessons Over 5 Years

Instagram hackers are on the rise Dirty scammers are now hacking the Instagram accounts of companies and influencers in a new phishing campaign identified by Secureworks late last year. To avoid all of your hard work creating content, engaging and building up your follower count just **poof** disappearing if someone were to hack your account, […]

It’s Time to Backup your Insta Account!

April 8, 2022

Hayley Peters

author:

April 8, 2022

Hayley Peters

Moving into our second year, we made some very expensive business mistakes. And I mean, who wouldn’t when you haven’t run a business before? The more you know right… First Business Mistake: Not Having a Service Agreement from Day One We discovered this the hard way after taking on one of our first clients. We […]

You Don’t Have to Offer Everything Under the Sun: 5 Lessons Over 5 Years

April 4, 2022

Melissa

Looking for something?

The New Instagram Playbook

Your Information is 100% Secure And Will Never Be Shared With Anyone. You can unsubscribe at any time ;)

Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.


A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.

Book your free call

@ohmydigital

Follow us on instagram

© Copyright