My title
Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

Featured Story

February 10, 2026

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

October 24, 2022

The New Facebook Group Tools + 7 Fetch Updates You Don’t Want To Miss

Welcome to one of our biggest blogs yet. This week we take a look at all things Facebook Groups, LinkedIn’s Document Ads, adding music to our Instagram bios and the departure of Instant News articles on Facebook. That and a whole lot (and I do mean a lot) more. Let’s dive in. The New Tools […]

Hayley Peters

The New Facebook Group Tools + 7 Fetch Updates You Don’t Want To Miss

Apple is looking to dive into the advertising space. This week we investigate how Apple tracks our data and what their advertising edge will be when they launch. We discuss TikTok’s retaliation to IG, Elon Musks’ vision for Twitter, Google’s new process for advertising and TikTok’s partnership with LinkTree. Let’s get into it. TikTok Introduces […]

Apple Advertising + 4 Other Incredible Updates For Your Week

October 17, 2022

Hayley Peters

author:

October 17, 2022

Hayley Peters

This week we have some much-needed updates and some… not so much. Let’s unpack some new updates from Meta ads, a TikTok holiday content guide, more links for our IG bios, and a TikTok copycat but what’s new? The last one is probably my favourite but you’ll have to read on to find that one […]

The Meta Ads Roundup + 4 Other Exhilarating Updates For Your Week

October 10, 2022

Hayley Peters

October 4, 2022

The new Instagram updates for your biz + 8 Other Updates For Your Week

This week Instagram is giving us features we aren’t sure we want but some insights we definitely want to know. From Google’s big changes to TikTok’s caption character count, there has been so much happening in the digital world with all these updates that we are just going to dive straight in! The Big Instagram […]

Melissa

The new Instagram updates for your biz + 8 Other Updates For Your Week

This week Meta is reaching out to its biggest fans by giving groupies greater access to their stars. We also countdown TikTok’s political stance, IG’s new button feature, new holiday how-to guides for IG and much more. Scroll down to read the body Adam Levine is calling absurd. The Meta Update Meta is making changes […]

The Meta Verse Update + 5 Other Mega Updates For Your Week

September 26, 2022

Hayley Peters

author:

September 26, 2022

Hayley Peters

This week YouTube looks to take the social media throne by adding monetisation to its Shorts. No! Not the jorts kind but the funniest home videos you see on your YouTube dashboard. Plus we discuss, BeReals followers, the future of Twitter sharing and a new tool to help create engaging content coming soon. Let’s discuss […]

YouTube’s Big Shorts + 3 Other Great Updates This Week

September 19, 2022

Hayley Peters

Looking for something?

The New Instagram Playbook

Your Information is 100% Secure And Will Never Be Shared With Anyone. You can unsubscribe at any time ;)

Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.


A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.

Book your free call

@ohmydigital

Follow us on instagram

© Copyright