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Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

Featured Story

February 10, 2026

Hayley Peters

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What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

April 17, 2023

Instagram’s New Creation Flow and 4 More Exciting Updates

Welcome to this weeks digital updates! We’ve got some exciting updates to share with you that are sure to spark your interest. From Twitter Blue’s latest features that let you play around with text formatting and post tweets up to 10,000 characters (any love a good tweetstorm?), to Instagram’s new creation flow that makes Reels […]

Hayley Peters

Instagram’s New Creation Flow and 4 More Exciting Updates

Welcome to the exciting digital world, where trends and updates are constantly shifting, and keeping up with the latest developments is so important. But how do you separate the fads from the long-lasting game-changers? In this blog, we’re going to dive into some of the most recent updates that are reshaping the digital landscape. From […]

What We Can Learn From Instagrams NFT Deactivation

April 11, 2023

Hayley Peters

author:

April 11, 2023

Hayley Peters

Welcome to this week’s roundup of the latest digital updates! Are you ready for the ultimate showdown between Instagram and TikTok? We’ll be taking a closer look at IG’s latest feature to stay ahead of the competition. But wait, there’s more! We’ve got the inside scoop on Meta’s new selective sharing feature on Instagram, Pinterest’s […]

The Instagram vs Tiktok Showdown Continues Plus 9 Other Updates

April 3, 2023

Hayley Peters

March 27, 2023

The ultimate guide to tracking your marketing campaign success

As a business owner or marketing manager, you no doubt understand the importance of tracking and analysing your campaign data to measure your ROI. Not only will it help you make smarter budgeting decisions, but it’ll tell you if all of that hard-earned work is paying off! Google Analytics (GA4) is a powerful tool that […]

Hayley Peters

The ultimate guide to tracking your marketing campaign success

Welcome to this week’s roundup of exciting digital updates! We’re putting the spotlight on TikTok, as the platform faces the possibility of a potential US ban. We’ll delve into how TikTok is promoting a positive environment through recent statements from CEO Shou, and their latest Community Guidelines update. But that’s not all – we’ll also […]

TikTok Responds to the Potential US Ban and 5 Other Updates

March 27, 2023

Hayley Peters

author:

March 27, 2023

Hayley Peters

Social Media Traffic

As a small business owner, you are always looking for ways to improve your website traffic and increase your bookings/sales and brand awareness. But how can you make smart decisions if you don’t have the data behind them? Google Analytics is an invaluable tool for helping you analyse your marketing data, give you valuable insights […]

How much traffic is social media ACTUALLY driving to your website?

March 20, 2023

Hayley Peters

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