My title
Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

Featured Story

February 10, 2026

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

June 19, 2023

Instagram Broadcast Channels Roll out Globally + More Digital Updates

Hey Cheersquad! Get ready to shine with the latest updates in the marketing universe. Meta takes Instagram Channels global. TikTok has had a brand engagement breakthrough, connecting businesses with top creators. LinkedIn removes popular posting type. Instagram brings back the MySpace vibes with musical Notes, and MusicGen turns your prompts into amazing tunes. Grab your […]

Hayley Peters

Instagram Broadcast Channels Roll out Globally + More Digital Updates

There’s so many things happening digital world! This week, Instagram tests a new AI chatbot for direct messages, while also bringing back supersized Stories for a more immersive experience. YouTube gets a boost with AI-powered solutions for enhanced advertising. LinkedIn expands direct messaging to Company Pages, fostering professional connections. Stay tuned for more exciting news, […]

Supersized stories are back + 9 Other Updates!

June 12, 2023

Hayley Peters

author:

June 12, 2023

Hayley Peters

Instagram has brought its A-game once again this week. From Mosseri dropping all the deets on Instagram’s algorithms (yep, plural) to a brand new Reels feature that we are sure you are going to love. And that’s not all! Meta has confirmed some big changes that have been whispered about for months, and TikTok and […]

The Big Instagram Reels Update + 4 Other Exciting Updates!

June 5, 2023

Melissa

June 5, 2023

The 101 on Instagram’s Algorithms straight from Mosseri

Hey there, cheer squad! If you’re landing here from our post on Instagram’s algorithms, it’s good to see you! If you aren’t, welcome! We are diving into the ins and outs of Instagram’s algorithms. That’s right, plural. First things first, Instagram doesn’t rely on a single algorithm to dictate what you see on the app. […]

Melissa

The 101 on Instagram’s Algorithms straight from Mosseri

How much should I spend on ads?

If you’re the kind of business owner who has any real interest in hiring a team. But you might not be making enough cash flow to outsource, the next best step is to consider diversifying your products or services to scale your business, but there are several key considerations that you should keep in mind. […]

Diversifying your products or services to make your business more money

June 1, 2023

Hayley Peters

author:

June 1, 2023

Hayley Peters

When you’re feeling like you’ve hit the absolute ceiling and you can’t take any more work on, but you’ve decided it’s time to scale your business, it might be time to consider outsourcing or automating your processes. Here are some important factors to consider when deciding between choosing to outsource or automate: It’s important to […]

Time to outsource or automate?

June 1, 2023

Hayley Peters

Looking for something?

The New Instagram Playbook

Your Information is 100% Secure And Will Never Be Shared With Anyone. You can unsubscribe at any time ;)

Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.


A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.

Book your free call

@ohmydigital

Follow us on instagram

© Copyright