Exciting updates are here to supercharge your marketing efforts! TikTok bids farewell to its BeReal clone, while new lead generation strategies emerge. LinkedIn unveils insights on its latest algorithm, and Instagram Posts and Reels now allow multiple collaborators. Grab a latte, cozy up, and get ready to indulge in some seriously awesome updates!

TikTok is discontinuing its BeReal clone

TikTok Now, the BeReal clone, is being discontinued, as confirmed by user notifications.

ByteDance plans to update the TikTok experience, but the exact timeline for the feature’s removal remains unclear.

Generating Leads on TikTok

TikTok introduces lead forms for businesses to add enquiry forms to organic videos. This new feature simplifies leads and empowers marketers to capture potential customer information directly from their free videos.

In the past, this functionality was only possible through TikTok ads. This is a new feature we’ve recently gotten access to, so check and see if you have it on your TikTok business profile too!

Stay tuned for our feed post breaking down this new feature over on Instagram @ohmydigital!

LinkedIn Shares New Insights into its Latest Algorithm Updates

LinkedIn recently updated its algorithm to address user concerns about excessive irrelevant and non-professional content in their feeds.

Key elements to take away include…

• Non-professional content, especially posts designed to game the system, will no longer be rewarded in the same way.
• LinkedIn is prioritising content from first-degree connections.
• LinkedIn is also looking to highlight expert knowledge and advice. 

Users should take note and ensure their LinkedIn marketing efforts focus on delivering valuable and professional content to maximise effectiveness.

Multiple Collaborators for Collab posts on Instagram

With the launch of multiple collaborators for Collabs you can now add up to three collaborators to feed posts or reels.

Adding more collaborators to your posts will help expand your reach and engage a wider audience.

Meta Provides New Insight into its Evolving Feed Algorithms, and How its Using AI

Meta has shared an overview of its feed algorithms, utilising AI systems to match relevant content.

Users gain transparency, while marketers can connect better with their target audience through understanding user influence and content value prediction.

We hope you’ve enjoyed these absolute must-know updates for the week, providing you with everything you need to conquer the digital world! Stay tuned for more exciting updates coming your way next week. Now, it’s your turn to spill the beans and hop over to our Instagram stories to share your thoughts on the updates that got you buzzing or left you feeling a little meh. And always remember, if you have any burning questions, don’t hesitate to drop us a DM and connect with us on Instagram. Until next week, keep thriving, smashing your goals, and adding sprinkles of awesomeness to everything you do!

XOXO OMD SQUAD