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lead generation strategy

If your leads aren’t feeling aligned, it’s not a you problem – it’s a connection problem. Here’s how we refined our client journey to attract better-fit, values-aligned leads (and convert them with ease).

7 Ways We’ve Improved Our Leads (and Attracted More Dream Clients)

Featured Story

November 18, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

August 5, 2024

Get Verified on LinkedIn 💁‍♀️ + other digital updates

This week LinkedIn starts verifying Australian businesses and Instagram adds a new feature to story mentions to make it even easier to start those conversations!

Lily Bromley

Get Verified on LinkedIn 💁‍♀️ + other digital updates

TikTok releases two different marketing guides complete with insights and tips and LinkedIn is yet another platform to join the short-form video bandwagon.

LinkedIn joins Video Bandwagon + other digital updates

July 1, 2024

Lily Bromley

author:

July 1, 2024

Lily Bromley

Instagram algorithm ranking update

Instagram has FINALLY given the people what want this week by announcing THREE huge updates to the way they rank content on Instagram. Most of the major platforms have been giving their ads a glow-up. Plus a whole heap of other updates we know you’ll love.

Instagram updates algorithms ranking + other digital updates

May 3, 2024

Hayley Peters

April 2, 2024

Story Tips Straight From Instagram + other digital updates

What an exciting week in the digital world! Instagram, YouTube, LinkedIn, and Google have been on fire, rolling out new features and LOTS of exciting tests. But that’s not all – Instagram has also dropped some tips and tricks to make your stories stand out from the crowd! So, step on through and join the fun as we explore the latest updates!

Hayley Peters

Story Tips Straight From Instagram + other digital updates

This week, the social platforms have truly outdone themselves with updates and lots of exciting tests! They have released so many and there are some serious gems in there. Pinterest has really raised the bar with a game-changing ‘Body Types’ filter for users and the results have been phenomenal. Start scrolling to see them all.

Pinterest Rolls Out ‘Body Type Ranges’ Filter + other digital updates

March 18, 2024

Hayley Peters

author:

March 18, 2024

Hayley Peters

What a week it’s been in the digital world! Instagram, LinkedIn, Google, and TikTok are all serving up major updates. From Instagram’s DM upgrades to LinkedIn’s new career-boosting tools, and not forgetting Google’s algorithm makeover to keep our searches on point, there’s so much to dive into!

Google Announces New Core Algorithm Update + other digital updates

March 11, 2024

Hayley Peters

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