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November Digital Update – Meta AI Ads

November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.

November Digital Update – Meta AI Ads + more

Featured Story

November 24, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

April 11, 2022

Learning to Say No: 5 Lessons Over 5 Years

In our third year of business, we really got to know ourselves and our services inside and out. By this stage, we’d started working with regular clients. We’d started getting a feel for who we LOVED working with. And who we wished we’d said no to… So here are lessons from our third year in […]

Melissa

Learning to Say No: 5 Lessons Over 5 Years

Instagram hackers are on the rise Dirty scammers are now hacking the Instagram accounts of companies and influencers in a new phishing campaign identified by Secureworks late last year. To avoid all of your hard work creating content, engaging and building up your follower count just **poof** disappearing if someone were to hack your account, […]

It’s Time to Backup your Insta Account!

April 8, 2022

Hayley Peters

author:

April 8, 2022

Hayley Peters

Running out of content ideas? Staying across all of the latest important dates or holidays is one of the best ways to keep the content ideas flowing. From major holidays like Easter & Christmas to more niche dates and events like Afterpay Day or World Emoji Day, post about the ones that are relevant to […]

How We Stay Across Important Dates

April 1, 2022

Hayley Peters

March 25, 2022

Marketing Terms Explained

Your Marketing Term Dictionary ⁠ Need a lil’ refresher on the meaning of some of the most common marketing terms you hear all the bloody time? We’ve gotchu. ⁠We’ve broken down our top 5 to keep you all up to date. Funnel First up we have sales funnel! This term gets thrown around a lot, […]

Hayley Peters

Marketing Terms Explained

Facebook page comments are now liable for defamation! Australia’s High Court has ruled that media companies can now be held responsible for defamatory comments left in response to social media posts.⁠⁠ This now makes it more important than ever for you to monitor your comments. We know what you’re thinking: whatt!? I don’t have time […]

Why it pays to monitor your comments

March 18, 2022

Hayley Peters

author:

March 18, 2022

Hayley Peters

…And How You Can Show up Higher! Are you spending hours on end curating the perfect Instagram, but struggling to reach new people & grow your follower count? We’re going to take you through exactly how Instagram’s search algorithm works, so you can show up higher. How exactly is search ranked? The three most important […]

How Instagram Search Actually Works

March 11, 2022

Hayley Peters

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