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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

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December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

August 8, 2023

Is your business ready to sleigh the silly season?

It’s time to put on your favourite pink shades, snap those manicured fingers, and get your businesses ready for the fabulous silly season. As the air fills with excitement and holiday cheer, we know you’re eager to take your small business to new heights. To help you slay the competition this silly season, we’ve got […]

Hayley Peters

Is your business ready to sleigh the silly season?

Instagram DMs

In this week’s edition of Digital Updates, we have some digital updates you ACTUALLY want to see. From Filtered DMs, AI music and Chatbots, Meta, YouTube and Instagram are delivering the goods. We can’t wait to how these roll out and the results we get from testing them out on us and our clients (#sofetch). […]

Instagram filtered DMs, AI music + more Digital Updates.

August 7, 2023

Hayley Peters

author:

August 7, 2023

Hayley Peters

Hey, hey, hey! Get hyped for the newest must-know digital updates! TikTok teams up with Warner Brothers Music to take music licensing to the next level, giving creators and marketers the ultimate rockstar treatment! And hold your pom-poms tight because Apple is bringing us “Apple GPT” – an AI superstar that’s gonna make our devices […]

TikTok teams up with Warner Music + More Digital Updates!

July 24, 2023

Hayley Peters

July 17, 2023

Spy on your competitors’ Google Ads + More Digital Updates!

Brace yourselves for an exciting dose of digital updates that have surfaced over the last week. From Google introducing more transparency that allows marketers to spy on their competitors’ ads to TikTok preparing to conquer the world of online shopping plus AI now advancing YouTube and Google unveil cutting-edge features. Buckle up, grab your go-to […]

Hayley Peters

Spy on your competitors’ Google Ads + More Digital Updates!

Hold onto your seats, social media enthusiasts! We have a whirlwind of exciting updates from the world of digital marketing. Instagram Threads has officially arrived, promising to take messaging to new heights. Meanwhile, Twitter continues to become more exclusive with another feature to become strictly for Twitter blue members only. Plus Business accounts are in […]

Are Instagram Threads the new Twitter? + More Digital Updates!

July 10, 2023

Hayley Peters

author:

July 10, 2023

Hayley Peters

Exciting updates are here to supercharge your marketing efforts! TikTok bids farewell to its BeReal clone, while new lead generation strategies emerge. LinkedIn unveils insights on its latest algorithm, and Instagram Posts and Reels now allow multiple collaborators. Grab a latte, cozy up, and get ready to indulge in some seriously awesome updates! TikTok is […]

TikTok Unleash New Possibilities for Brands and Entrepreneurs + More Digital Updates!

June 26, 2023

Hayley Peters

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