It’s time to put on your favourite pink shades, snap those manicured fingers, and get your businesses ready for the fabulous silly season. As the air fills with excitement and holiday cheer, we know you’re eager to take your small business to new heights. To help you slay the competition this silly season, we’ve got some fierce tips and tricks that will make your social media accounts, websites, and overall marketing shine like the brightest Christmas lights on the block. So, hold on tight, squad, because we’re about to drop some serious gems! 💎

1. Dress Your Social Media Accounts to Impress 🎉

Picture this: your social media accounts are your very own sorority. Now, it’s time to make them stand out like Elle Woods at Harvard (what, like it’s hard?). Sprinkle some holiday magic into your profile pictures and cover photos – think glitter, tinsel, and cute Santa hats for your logos! Spice up your posts with cheeky captions and holiday-themed emojis to keep your followers engaged.

But wait, there’s more! Be consistent in posting your content and use platforms like Later to schedule your posts ahead of time. So, even when you’re sipping on eggnog by the poolside, your social media game is on point.

So what exactly should I be doing?

• Update your profile pictures and cover photos with festive elements, such as holiday-themed logos or banners.
• Plan and schedule engaging and time-sensitive content in advance using social media management tools like Later. Think about info your audience needs to know (shipping cut-off dates, closing dates, hot offers or extended shopping times).
• Incorporate holiday-related hashtags into your posts to increase visibility and reach new audiences.
• Host fun contests or giveaways on social media to boost engagement and reward your loyal followers (but make sure you’re thinking of the bigger picture – how they’ll stick around!).
• Partner with local influencers or micro-influencers to promote your holiday offers and products.
• Revisit your best-performing posts from silly season last year and repurpose any seasonal content that performed well.
• Update your bio to include any hot offers.
• Update your FAQs to include all the info your potential customers need to know while you’re away!

2. Glam Up Your Website 🌟

Let’s be real – a website that screams “I woke up like this” isn’t going to cut it during the end-of-year season. Get your ‘Mean Girls’ Regina George vibes on and make your website fetch! Update your homepage with banners promoting your festive offers, discounts, and limited-time deals.

Ensure your website is mobile-friendly, because, just like Cher in ‘Clueless,’ you need to be ready to slay wherever you go! Add a touch of sparkle by creating holiday-themed landing pages that captivate your visitors and convert them into loyal customers.

So what exactly should I be doing?

• Optimize your website for mobile devices to ensure a seamless shopping experience for mobile users.
• Create eye-catching banners and sliders on your homepage to highlight your holiday promotions.
• Set up pop-ups or exit-intent offers to capture leads and encourage visitors to make a purchase.
• Update your product pages with clear and enticing product descriptions and high-quality images.
• Implement a user-friendly checkout process to reduce cart abandonment and boost conversions.
• Test your contact page to make sure the user experience is seamless (including an email with expected reply times)
• Test your website for broken links – and don’t forget about those social links and newsletter prompts!
• Set up a chatbot OR make sure your Contact, FAQ, Shipping Info, Delivery Times and Location pages are up to date

3. Showstopper Deals for Black Friday and Other Key Dates 🛍️

Oh, Black Friday – the shopping frenzy that brings out the fierce shopaholic in everyone! Make sure you’re ready to hit the ground running on this epic day. Offer jaw-dropping discounts, bundle deals, and exclusive perks to make your customers fall head over heels for your products or services.

But don’t stop there! As the festive season unfolds, remember other key marketing dates like ‘Black Friday,’ and ‘Boxing Day,’. Treat your customers to a shopping spree they won’t forget, and they’ll keep coming back for more! Not sure which key dates to keep in mind? Check them out here.

So what exactly should I be doing?

• Plan your promotions well in advance to create excitement and anticipation.
• Offer exclusive discounts, limited-time deals, and bundle offers to entice customers to make a purchase.
• Leverage email marketing to send out sneak peeks and early access offers to your loyal subscribers.
• Use social media advertising and Google Ads to reach a broader audience during peak shopping days. Need a hand? Book a chat here to see how we can help you get set up for the silly season.
• Consider offering free shipping or other incentives to encourage larger purchases.

4. Unleash the Power of Email Marketing 💌

Like Cher’s iconic planner in ‘Clueless,’ your email marketing strategy needs to be well-organized and fabulous. Keep your loyal customers in the loop about your upcoming promotions, flash sales, and exclusive offers and don’t forget to add a touch of personalisation.

To add some extra sparkle, create engaging email templates with festive elements and catchy subject lines. And remember, a little sprinkle of humour never hurt anybody – so feel free to add some holiday jokes to spread the cheer (if it suits your brand)!

So what exactly should I be doing?

• Segment your email list based on customer preferences and purchase history to send targeted offers.
• Create eye-catching email templates that reflect your brand’s holiday spirit and showcase your best products.
• Use personalized subject lines to increase email open rates and engagement.
• Send out regular newsletters with valuable content, gift guides, and holiday tips to keep your audience engaged.
• Monitor email performance metrics to fine-tune your strategies and improve conversion rates.

5. Collaborate with Influencers 👑

Just like Cady Heron gained popularity by hanging out with the ‘Mean Girls,’ your small business can thrive through influencer collaborations. Team up with local influencers who align with your brand to reach a wider audience.

Encourage them to create visually appealing content showcasing your products or services. Whether it’s through Instagram Reels, TikTok dances, or YouTube hauls, influencers can help spread the word about your fabulous offerings!

So what exactly should I be doing?

• Identify relevant influencers within your niche or industry who align with your brand values.
• Reach out to them with a clear proposal on how you can collaborate during the holiday season. But make sure you’ve got an airtight contract (Foundd Legal have killer templates here – use the code OHMYDIGITAL for a cheeky 15% off).
• Encourage influencers to create authentic and engaging content that highlights your products or services.
• Track the performance of influencer campaigns to gauge their effectiveness and ROI.
• Consider running special discount codes or affiliate programs for influencers’ audiences.

Get Ready to Sleigh the End of Year Season! 🌈

With these practical action points, your small business is all set to shine during the end-of-year season. Dress up your social media accounts, glam up your website, and unleash your marketing strategies like a true boss.

By implementing these steps, you’ll be spreading holiday cheer and attracting hordes of satisfied customers this silly season. Remember to stay organized, monitor your progress, and adjust your strategies as needed. Wishing you a joyous and successful silly season filled with abundant sales and merry moments! 🎁🎄🎉

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