There’s some exciting things happening in the world of social media! First up, get ready to be amazed as we unveil Google’s game-changing new search engine. Discover how TikTok is introducing Tako, an AI chatbot that is set to enhance content discovery and provide users with personalised video matches. But that’s not all. We’ll take a closer look at Instagram’s latest feature, designed to streamline client communication and scheduling. If that wasn’t enough, we’ve got an exciting rumour to share. Let’s get into it!

Introducing Google’s Revolutionary Search Engine

Get ready for a game-changing revolution in the world of search engines! Google is releasing a new search engine, where you can find ridiculously accurate AI-generated answers directly in your search results.

Don’t worry, Google isn’t about to let go of organic traffic so keep on optimising and running those paid ads!

Meet Tako, the AI Chatbot Elevating Content Discovery

TikTok is currently giving the Philippines a taste of Tako, their new AI chatbot, helping users discover new content and provide relevant video matches.

While Tako could enhance discoverability, TikTok is being cautious about safety and scrutiny, so we might have to wait a bit longer before Tako’s release.

Instagram’s Latest Feature Simplifies Client Communication and Scheduling

Instagram has rolled out a new feature that makes it easier than ever to create appointments and keep your clients in the loop.

You can now create appointments on Instagram and send reminders to your clients. Not only that, but you can also sync everything seamlessly with your personal calendar.

Instagram’s Latest Feature Simplifies Client Communication and Scheduling

Rumour has it that Instagram is whipping up a text-based app to take on Twitter.

With a feed for text posts up to 500 characters, complete with links, photos, and videos, this app has the potential to skyrocket Instagram’s popularity and become the go-to spot for sharing tweet-like updates.

That’s a wrap for this week! We can’t wait to hear your takes on these updates. Share your thoughts and let us know which ones have you feeling excited or feeling a bit meh. Stay tuned for more epic digital updates coming your way next week.

XOXO OMD SQUAD